Performance Marketing Manager

Coderabbit

Full Time

Mid Level

103k-140k

5 days ago

Job Description

About the Role

CodeRabbit is an innovative research and development company focused on building extraordinarily productive human-machine collaboration systems. Our primary goal is to create the next generation of Gen AI-driven code reviewers: a symbiotic partnership between humans and advanced algorithms that significantly outperforms individual engineers. We combine language models with human ingenuity to push the boundaries of software development efficiency and quality. We're looking for a Performance Marketing Manager with hands-on experience running paid social and search ad campaigns for B2B or technical products. You'll own performance marketing across Google, LinkedIn, Twitter/X, Reddit, and other relevant platforms, aiming to drive high-quality leads, signups, and conversions while iterating through A/B tests, creative variations, and landing page experiments.

Key Responsibilities

Plan, launch, and optimize paid ad campaigns across Google Search, YouTube, LinkedIn, Twitter/X, Reddit, Meta, and other relevant channels.
Systematically test ad copy, creative, formats, targeting, and landing pages to improve CTR, CVR, and CAC.
Monitor and optimize the full acquisition funnel from ad click to sign-up to activation.
Track performance metrics using tools like Google Analytics, HubSpot, and ad dashboards, delivering insights and recommendations weekly.
Manage and allocate monthly budgets across channels efficiently to meet CAC and ROI targets.
Use first-party and third-party data to segment and refine target audiences based on behavior and intent.
Partner with product marketing, design, and sales teams to align campaign messaging and ensure cohesive GTM efforts.

Requirements

3-5+ years of hands-on experience managing paid acquisition for a B2B SaaS or developer-focused product.
Deep familiarity with paid platforms: Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta Ads, and Twitter/X.
Strong A/B testing mindset with experience running multivariate experiments across ad creative, copy, and landing pages.
Proficiency in campaign attribution, UTM tracking, and performance analytics.
Results-driven, with a track record of improving CAC, LTV, and conversion rates.
Excellent copywriting instincts, especially for technical or developer audiences.
Comfortable working in fast-paced, early-stage startup environments.

Nice to Have

Experience with multivariate testing and funnel optimization.
Knowledge of analytics tools like Google Analytics and HubSpot.
Experience working in SaaS or developer-focused marketing environments.

Qualifications

Educational background is not explicitly specified in the description.

Benefits & Perks

Work on cutting-edge technology with real-world impact.
Collaborative and innovative environment.
Competitive salary, equity, and benefits.
Professional development opportunities.

Working at Coderabbit

Our values include prioritising collective intelligence, turning obstacles into growth opportunities, thriving on complex, long-term challenges, crafting intuitive tools for developers, and adapting quickly in a fast-paced technological world.

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