Performance Marketing Manager - SEO/AEO

About the Role

Key Responsibilities

• Track and monitor daily/weekly SEO/AEO performance metrics across all Expedia Group retail brands globally.
• Identify performance anomalies and trends requiring immediate attention or optimization.
• Conduct deep-dive analyses to understand key performance drivers and root causes of changes.
• Execute tactical optimizations and support investment allocation decisions across markets and products.
• Create and maintain performance dashboards and reporting in Tableau for stakeholder visibility.
• Prepare weekly and monthly performance summaries to enable informed decision-making.
• Partner with SEO Product Managers to implement performance improvements and test new strategies.
• Support the forecasting process by providing historical performance data and trend analysis.
• Collaborate with Analytics team to understand cross-channel impacts on organic search performance.
• Work with Finance partners on ROI analysis and budget tracking for SEO initiatives.

Requirements

• 3-5+ years of experience in digital marketing, analytics, or performance management in a fast-paced commercial environment.
• Bachelor's degree with an analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.) or equivalent professional experience.
• Strong understanding of SEO/SEM principles and experience with organic search performance metrics.
• Advanced Excel skills with the ability to manipulate and analyze large datasets.
• Proficiency in Tableau or similar data visualization tools for creating insightful reports.
• SQL knowledge required for data extraction and analysis; Python or R experience is a plus.
• Experience with SEO tools and platforms such as Google Search Console, SEMrush, or similar.
• Excellent analytical mindset with attention to detail and accuracy.
• Strong communication skills with the ability to translate complex data into actionable insights.
• Proven track record of identifying optimization opportunities and driving performance improvements.

Nice to Have

• Python or R experience.

Qualifications

• Bachelor's degree in a relevant field or equivalent professional experience.

Benefits & Perks

• Full benefits package including medical/dental/vision coverage.
• Paid time off and parental leave.
• Flexible work model with some office options.
• Travel perks, wellness & travel reimbursement, and travel discounts.
• Employee Assistance Program.