Performance Marketing Manager

About the Role

Key Responsibilities

• Develop, implement, and optimize multi-channel domestic, international, and local performance marketing campaigns across paid search, paid social media, display, and affiliate marketing.
• Manage advertising budgets, allocate spend efficiently, and ensure optimal return on investment.
• Own and maintain relationships with external agency and platform account teams supporting paid media efforts.
• Collaborate with cross-functional teams (SEO, Email, Product, Creative, etc.) to align paid marketing initiatives with broader business goals and iterate campaigns and creative testing to develop high-performing assets across all paid campaigns.
• Drive a culture of testing and learning by promoting experimentation with new tactics, technologies, and channels and evaluate trends and best practices to stay ahead in the competitive landscape.
• Continuously analyze campaign performance metrics (CTR, CPA, ROAS, LTV) and derive insights for ongoing optimizations.
• Execute the day-to-day management of paid search and display programs including text ads, shopping campaigns, feeds, and marketplaces.
• Analyze current feed and outline optimization strategy with impact to shopping campaigns, marketplaces, and external vendors reliant on feeds.
• Conduct and review campaign audits to determine areas of weakness and opportunity.
• Create reporting to measure campaign performance and the impact of optimization efforts over time, producing actionable insights for further improvements.
• Implement and manage feeds, tools, and platforms critical to optimizing and driving performance, including Google Analytics, Google Ads, Microsoft Ads, Feedonomics, Search Console, etc.
• Lead strategic planning and team meetings to provide insights and guidance to achieve success in performance marketing channels.
• Work directly with Sr. Director Digital Marketing to plan and execute paid strategy.

Requirements

• Minimum of 7 years of digital marketing experience, specifically in paid search and display campaign management.
• At least 2+ years in a team leadership role within a performance marketing environment.
• Experience in an e-commerce setting with a proven track record of leading performance marketing measurement.
• Strong interpersonal and communication skills to work across technical and creative teams.
• Analytical and problem-solving mindset with the ability to craft data-driven narratives.
• Organizational skills and ability to multi-task, manage projects from inception to completion, and work effectively under pressure.
• Retail e-commerce experience is required.
• Ability to independently manage complex initiatives with many stakeholders.

Nice to Have

• Experience with retail e-commerce platforms.
• Familiarity with tools such as Google Analytics, Google Ads, Microsoft Ads, Feedonomics, Search Console.

Qualifications

• Proven experience in paid search and display campaign management.
• Leadership experience in digital marketing teams.