Audience & Marketing Manager

About the Role

Key Responsibilities

• Develop and execute organic and paid strategies to drive awareness and engagement with key TED initiatives, including TED.com, newsletters, podcasts, events, and Membership.
• Work with cross-departmental stakeholders and product owners to develop audience growth strategies supporting goals across awareness, engagement, and conversion.
• Create, socialize, and implement comprehensive multi-channel campaign proposals.
• Own and execute SEO and SEM strategies to increase discoverability, drive qualified traffic, and inform long-term audience acquisition plans.
• Identify ways to tap into external brands, content creators, and industry leaders to grow priority audience segments for TED.
• Support TED's larger brand and marketing goals by creating and maintaining unified approaches across initiatives.
• Provide strategic guidance and editorial oversight for copywriters, designers, and product teams to optimize campaigns.
• Develop and manage audience lists for email marketing campaigns.
• Analyze campaign performance, identify insights, and socialize findings with stakeholders.
• Utilize analytics, survey feedback, and competitive insights to optimize marketing channels, messaging, and creative.
• Support the creation and refinement of data-backed audience personas.
• Partner with TED's Tech team to develop reporting structures.
• Oversee and help manage the team's project roadmaps and deliverables.
• Work with Brand Creative team and designers to convey asset requirements, campaign approaches, and timelines.
• Manage relationships with internal and external stakeholders to ensure campaign and organizational success.
• Provide copywriting and copyediting support as necessary.
• Support ad building across Web and newsletters as needed.

Requirements

• Degree (preferred) or diploma in commerce, administration, communications or similar discipline, or similar experience.
• 3-5 years of customer support experience, both in-person and online.
• Experience using CRMs to manage customer data, communications, and support.
• Experience working in events or similar industry (ex. theater, TV, etc).
• Extensive knowledge of Google applications / Microsoft suite (especially Excel / Sheets).
• Tech-savvy and fast learner of new tools.
• Meticulous attention to detail.
• Ability to perform repetitive tasks with consistency and accuracy.
• Ability to pivot and prioritize multiple projects based on urgency.
• Quantitative and qualitative analytical and problem-solving skills.
• Must be able to commute to the NYC office for meetings and events and travel internationally as needed.
• Mission-driven and committed to the power of ideas to change attitudes, lives, and the world.

Nice to Have

• Experience in marketing or audience development roles.
• Familiarity with data analysis and audience research tools.

Qualifications

• Degree or diploma in relevant discipline or equivalent experience.
• 3-5 years of customer support experience.

Benefits & Perks

• Full health benefits (medical, dental, vision).
• Paid family leave.
• Work-life balance encouraged (including a 1-week winter break and flexible paid time off).
• Free OneMedical and SpringHealth memberships for you and your dependents.
• 401k with match.