Audience Marketing Manager, Expanded Enterprise

The Home Depot

Atlanta, GA

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

This role supports the Audience strategy of Expanded Enterprise initiatives at The Home Depot. The company is a leading retailer and ecommerce platform in the US, redefining the future of retail to enable doers to get more done. The marketing team operates at the intersection of brands, ideas, customers, media, and content, with a focus on developing and executing integrated marketing initiatives that drive brand building and sales growth. The Manager will be a key architect of enterprise marketing efforts, working with business partners, marketing and channel leaders, and agency partners to develop strategic, multi-channel marketing plans that enhance brand visibility and customer engagement.

Key Responsibilities

Help drive demand creation by creating brand awareness activities for internal associates
Lead and support cross-functional project teams to manage and execute high value initiatives, special projects, and requests for Marketing and Business leaders
Manage online and offline marketing programs throughout the project lifecycle, including discovery, assessment, program definition, partnership negotiation, creative development, launch, measurement, and reporting
Design and conduct analysis to evaluate customer and market landscapes, competitors, and current business strategies to build an enterprise brand strategy and channel communications plan

Requirements

Must be eighteen years of age or older
Must be legally permitted to work in the United States
Excellent written and verbal communication skills
A minimum of 5+ years' experience in marketing, communications, or media planning, either at another company or at a media/advertising agency
Ability to link business goals to communication strategies and creative concepts
Strong advocate of brand communications strategies and tactics, particularly to internal stakeholders
Interest in developments in technology and media affecting brand communications and ability to communicate these to relevant constituencies
Ability to manage multiple internal and external partnerships and support key brand initiatives
The knowledge, skills, and abilities typically acquired through a bachelor’s degree or equivalent in a related field

Nice to Have

Experience in marketing, communications, or media planning
Ability to connect business goals with communication strategies and creative concepts
Interest and knowledge in technology and media developments impacting brand communications

Qualifications

Bachelor's degree or equivalent in a related field

Working at The Home Depot

The Home Depot fosters a collaborative environment focused on innovation, strategic thinking, and driving results. The company values decision quality, customer focus, accountability, and effective communication, encouraging employees to develop talent and drive engagement within a supportive indoor work setting.

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