AVP Global Brand, North America and Latin America

About the Role

Key Responsibilities

• Contribute to the development of the global brand strategy, ensuring that the needs of the business in NA and LatAm are catered for, as well as the nuance of the region.
• Be accountable as the project manager for NA and LatAm omni-channel creative development and new campaign launches in priority markets and audience segments.
• Take a leading role in the briefing, development, and production of brand-building (Upper Funnel) campaigns.
• Represent Global Brand at a senior level, supporting and deputizing for the VP Global Brand.
• Design and deliver brand training for the NA and LatAm region, seeking opportunities to scale trainings in EMEA and APAC.
• Contribute to Global IP / Trademark Management.
• Monitor ongoing creative performance, including social metrics such as sentiment tracking, and generate insights to inform new creative development.
• Contribute to the evaluation and development of a global brand research methodology and roll-out across priority markets.
• Stay at the forefront of new trends and developments in brand and marketing, developing ideas and opportunities to accelerate brand growth.
• Advance Global Brand's relationships and visibility across communication channels, particularly earned media, by identifying and leveraging opportunities.
• Contribute to evolving and refining Chubb's omni-channel brand strategy to ensure relevance with customers, creative community, and employees.
• Manage Chubb's NA and LatAm roster of creative and production agencies for global brand campaigns across paid, owned, and earned channels.
• Collaborate with NA and LatAm Marketing and Communications teams to drive local strategy and operational processes.
• Develop and execute breakthrough partnerships and ideas to amplify the Chubb brand, including sponsorships and global events.
• Build strong relationships across the company to unify Chubb's narrative and amplify its mission internally and externally, working closely with cross-functional leaders.

Requirements

• Demonstrated track record of managing and executing brand campaigns on a global and regional scale, including hyper-local activity.
• Understanding of how to identify, target, and connect with audiences to support business growth.
• Proven project management skills with the ability to drive work forward at a fast pace.
• Ability to deliver creative solutions that demonstrate long-term brand building efforts across multi-audience organizations.
• Passion for brand management and acting as a brand guardian in NA and LatAm.
• Experience working collaboratively with regional marketing and content teams.
• Strong understanding of omni-channel brand strategies and campaign development.
• Ability to monitor and analyze creative performance and brand health metrics.
• Knowledge of global brand research methodologies and insights generation.
• Experience managing relationships with creative and production agencies.
• Ability to develop and maintain relationships across various communication channels and internal teams.

Nice to Have

• Experience working in or with EMEA and APAC regions.
• Experience with global sponsorships and partnership activations.
• Knowledge of brand and marketing trends and developments.