AVP, Product Marketing Manager

About the Role

Key Responsibilities

• Manages, directs, and controls the activities of staff, including coaching, mentoring, and improving skills to enhance the member experience.
• Interviews, schedules, and assigns work to team members, establishing performance expectations, priorities, and goals.
• Provides feedback, monitors results, and supports professional development initiatives for staff.
• Recommends discipline or discharge of subordinates while maintaining proper documentation.
• Manages campaign development for credit card products, investment solutions, deposit, and loan products, including research, strategy development, creative execution, and measurement.
• Supports credit card product members with regular communications, including ongoing specials or campaigns.
• Communicates the competitive position of the credit union's products and services to management.
• Works with the Digital Marketing Specialist to build and maintain onboarding processes specific to credit card products.
• Identifies and executes new opportunities for acquiring new members/customers.
• Provides comprehensive quarterly reporting on marketing efforts and shares findings with leadership and executive management.
• Uses data dashboards to understand customer segments and develop cross-selling strategies.
• Manages brand standards and monitors consistency of execution throughout the credit union.
• Develops advertising or assists with PR initiatives as needed.
• Performs all other duties assigned by the FVP, Marketing.

Requirements

• Bachelor's degree in marketing or communications.
• Minimum 8 years of previous experience in a financial institution marketing role.
• Experience building marketing plans for credit card products, deposit products, and/or loans.
• Strong team player and collaboration skills.
• Ability to balance creative and technical skills.
• Superior time management skills and ability to handle multiple projects simultaneously.
• Ability to work with and extract data for reporting purposes.
• Strong service orientation aligned with the credit union's mission and core values.
• Excellent verbal, written, telephone, and interpersonal communication skills.
• Demonstrated public speaking skills.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Internet.
• Ability to function in a commercial office environment and utilize standard office equipment.
• Some travel required.
• Ability to lift a minimum of 25 lbs, e.g., file boxes.

Nice to Have

• Experience with data dashboards and analytics tools.
• Experience in developing cross-selling strategies.
• Experience in public relations or advertising initiatives.

Qualifications

• Bachelor's degree in marketing or communications.

Benefits & Perks

• Not specified in the description.