B2B Product Marketing Manager

Intelliswift Software

Newark, CA

Contract

Mid Level

200k-200k

3 days ago

Job Description

About the Role

The B2B Product Marketing Manager role is focused on owning the audience-to-product connection by translating customer needs into product requirements and managing day-to-day alignment with cross-functional partners, particularly Product. The role involves ensuring that Enterprise and Corporate products reflect real-world use cases, workflows, and adoption needs, working behind the scenes rather than focusing on messaging or campaigns. The position is based in San Jose, CA or New York, NY, with a hybrid work arrangement, and is a 7-month contract paid at $96.33 per hour.

Key Responsibilities

Connect Audience Insights to Product Development by gathering and synthesizing feedback from Sales, Support, and field teams, documenting key customer pain points, jobs-to-be-done, and emerging use cases, creating actionable product requirement briefs, tracking changes in audience needs, and communicating trends to internal teams.
Maintain Product Readiness by Segment through monitoring the product roadmap, participating in product planning and design reviews, ensuring upcoming features address real segment workflows and expectations, and maintaining a readiness tracker tied to priority initiatives.
Lead Validation & Feedback Loops by coordinating validation efforts with internal SMEs and customers, identifying misalignment between feature capabilities and audience needs, sharing early feedback for product refinement, and maintaining documentation of validation outcomes.
Support Cross-Functional Alignment by sharing audience insights in roadmap and planning meetings, partnering with Enablement, Messaging, and Pricing teams to ensure the voice of the customer is represented, flagging strategic product shifts requiring audience POV, and coordinating with PMM Ops to keep deliverables and timelines on track.

Requirements

Experience in product marketing or product management with a focus on customer insights and product requirements.
Ability to synthesize feedback from multiple sources such as Sales, Support, and field teams.
Strong communication skills to share insights, trends, and validation outcomes with cross-functional teams.
Experience in monitoring product roadmaps and participating in product planning and design reviews.
Ability to coordinate validation efforts and identify misalignments between product features and customer needs.

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