Product Marketing Manager, Apple Ads

About the Role

Key Responsibilities

• Understand and articulate industry trends, represent the voice of the customer, and articulate these needs to cross-functional teams to help shape the product and user experience.
• Develop product positioning, value propositions, narratives, and marketing messages that resonate with audiences including app developers of all sizes, agencies, and marketers.
• Develop go-to-market strategies for new features and products.
• Collaborate with product management, marketing managers, and sales teams to define standard processes and create marketing programs and content.
• Work with the design team to ensure product positioning and value propositions are incorporated throughout the user interface.
• Collaborate and work cross-functionally with sales, business development, channel marketing, product, creative, and regional marketing teams.

Requirements

• Bachelor's Degree in Business, Marketing or equivalent experience.
• 10+ years as a product marketer in the tech or digital advertising industry.

Nice to Have

• Shown success developing and delivering product positioning, value propositions, and narratives, using insights for maximum impact.
• Comprehensive understanding of the product development and smart go-to-market strategies for B2B businesses.
• Ability to craft compelling narratives that result in business impact.
• Exceptional written and oral communication skills, storytelling skills, and strong ability to facilitate discussions and deliver presentations.
• Understanding of technical aspects of product development, including the ability to communicate effectively with engineers.
• Effective interpersonal skills with the ability to listen and socialize ideas across functions.
• Excellent project management, organizational, analytical, and creative thinking skills.
• Ability to learn and adapt quickly to constant change and work effectively in a fast pace environment.
• Ability to channel the voice of the customer into actionable recommendations.
• Self-starter who can work independently and is able to demonstrate creative and critical thinking.
• Extraordinary attention to detail.

Qualifications

• Educational background in Business, Marketing, or equivalent experience.
• Significant experience in product marketing within the tech or digital advertising industry.

Benefits & Perks

• Base pay range between $146,800 and $274,500, depending on skills, qualifications, experience, and location.
• Opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs.
• Discretionary restricted stock unit awards and discounted Apple stock purchase options.
• Comprehensive medical and dental coverage.
• Retirement benefits.
• Range of discounted products and free services.
• Reimbursement for educational expenses related to career advancement at Apple.
• Potential eligibility for discretionary bonuses or commission payments and relocation.