Product Marketing Manager, Direct Response

Snap Inc.

Seattle, WA

Full Time

Senior

173k-259k

3 days ago

Job Description

About the Role

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. The company empowers people to express themselves, live in the moment, learn about the world, and have fun together through its core products: Snapchat, Lens Studio, and Spectacles. The Product Marketing team uses creativity, market research, and insights to optimize and inspire marketing efforts and roadmaps for products across Snap Inc. The company values collaboration, innovation, diversity, and a culture of building products that enhance communication and human progress.

Key Responsibilities

Own Product Marketing for Snapchat's WebDR/Commerce focused advertising solutions.
Support Snapchat's WebDR/Commerce revenue growth strategy by working closely with cross-functional partners across sales, product, marketing science, business operations, and planning.
Support the WebDR/Commerce PMM in collecting, synthesizing, and sharing advertiser feedback on new feature requests and existing features, directly influencing product strategy and roadmap.
Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share product updates, insights, and identify challenges and opportunities for improvement.
Deliver WebDR/Commerce Product revenue through internal and external marketing efforts planned and executed to a high standard by the WebDR/Commerce PMM team.

Requirements

Familiarity with brand ads and innovation concepts and practices.
Expertise in helping advertisers navigate the ads ecosystem, especially considering privacy-driven regulatory and ecosystem changes.
Experience working with a variety of ads brand measurement tools and techniques such as brand lift experiments and media mix modeling.
Excellent written and verbal communication skills.
Strong problem-solving skills with the ability to take initiative, drive progress, and work autonomously.
Comfort with ambiguity, dependencies, and heavy cross-functional collaboration.
Ability to transform complex and nuanced concepts into simple, actionable tasks.
Bachelor's degree or equivalent years of experience.
5+ years of industry experience in product marketing, internet technology, or relevant digital marketing work.

Nice to Have

Experience working with third-party providers within the ads ecosystem (e.g., MMM, brand lift providers).
Experience working with media agencies focused on improving brand effectiveness metrics for advertisers.
Track record of success overseeing multiple products throughout their lifecycle, including scaling adoption.

Qualifications

Minimum of 5+ years of industry experience in product marketing, internet technology, or relevant digital marketing fields.

Benefits & Perks

Paid parental leave.
Comprehensive medical coverage.
Emotional and mental health support programs.
Compensation packages that include equity in the form of RSUs.
Work environment that supports diversity and inclusion.

Working at Snap Inc.

Snap Inc values collaboration, diversity, and innovation. The company practices a 'default together' approach, expecting team members to work in an office 4+ days per week to foster culture and collaboration. Snap is committed to creating an inclusive environment and providing equal employment opportunities regardless of background or protected status.

Apply Now