Product Marketing Manager, Direct Response

Snap Inc.

San Francisco, CA

Full Time

Senior

173k-259k

3 days ago

Job Description

About the Role

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. The company aims to empower people to express themselves, live in the moment, learn about the world, and have fun together. Its core products include Snapchat, Lens Studio, and Spectacles. The Product Marketing team uses creativity, market research, and insights to optimize marketing efforts and product roadmaps, working collaboratively to demonstrate Snapchat's role in users' lives and support business growth. The company values diversity, innovation, and a culture of collaboration, with a

Key Responsibilities

Own Product Marketing for Snapchat's WebDR/Commerce focused advertising solutions.
Support Snapchat's WebDR/Commerce revenue growth strategy by collaborating with sales, product, marketing science, business operations, and planning teams.
Collect, synthesize, and share advertiser feedback on new features and existing performance to influence product strategy and roadmap.
Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share product updates, insights, and identify challenges and opportunities.
Deliver WebDR/Commerce Product revenue through internal and external marketing efforts planned and executed to a high standard by the team.

Requirements

Familiarity with brand ads and innovation concepts and practices.
Expertise in helping advertisers navigate the ads ecosystem amid privacy-driven regulatory and ecosystem changes.
Experience working with ad measurement tools such as brand lift experiments and media mix modeling.
Excellent written and verbal communication skills.
Strong problem-solving skills with the ability to take initiative and work autonomously.
Comfort with ambiguity, dependencies, and heavy cross-functional collaboration.
Ability to simplify complex concepts into actionable tasks.
Bachelor's degree or equivalent experience.
5+ years of industry experience in product marketing, internet technology, or relevant digital marketing work.

Nice to Have

Experience working with third-party providers within the ads ecosystem (e.g., MMM, brand lift providers).
Experience working with media agencies focused on improving brand effectiveness metrics.
Track record of managing multiple products throughout their lifecycle, including scaling adoption.

Qualifications

Educational background with a bachelor's degree or equivalent experience.
Minimum of 5 years of relevant industry experience in product marketing or digital marketing.

Benefits & Perks

Paid parental leave.
Comprehensive medical coverage.
Emotional and mental health support programs.
Competitive compensation packages with potential equity in the form of RSUs.

Working at Snap Inc.

Snap Inc values diversity, innovation, and collaboration. The company practices a 'default together' approach, expecting team members to work in the office 4+ days per week to foster culture and teamwork. Snap is committed to equal opportunity employment and creating an inclusive environment for all employees.

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