Belkin Temp - Director of Performance Marketing

About the Role

Key Responsibilities

• Lead Performance Marketing division of the Ecommerce team to build and iterate performance marketing campaigns and content optimization to drive traffic and conversion, with heavy emphasis on Amazon
• Own full advertising budget (on and off Platform) for approximately $100M Amazon business (and potentially other digital channels as in scope)
• Define and meet or exceed key performance KPIs across content, campaign, customer, sales, and profitability goals
• Collaborate with functional marketing experts and agencies to establish success across key digital touchpoints (e.g., SEO, AMS, Affiliate Marketing, dotcom, CRM, Social, etc)
• Oversee a team consisting of content leads and advertising managers charged with specific product categories and campaigns
• Manage internal team, external agency resources, and any new additional partnerships
• Establish KPIs and track performance against goals for internal and agency stakeholders on effectiveness and efficiency of marketing spend (ROAS, POAS, SOV, NTB, etc.)
• Champion consumer needs and industry trends and resolve business challenges to develop key recommendations to optimize ecommerce performance
• Drive continuous optimization & ‘test and learn' efforts to create a seamless path to purchase through customer insights, analytics, and industry best practices
• Lead, mentor, and retain a high-performing team of eCommerce content and performance marketing professionals
• Ensure adherence to organization and department procedures, including ISO 9001 and 14001 standards
• Support company's Affirmative Action initiatives and maintain a safe, clean work environment

Requirements

• 10+ years' experience in performance-based marketing with primary emphasis on Amazon performance marketing, content/SEO, and advertising & analytics tech stack
• Solid understanding of ecommerce best practices, Amazon & other marketplaces, direct-to-consumer, and overall digital channel landscape
• Experience optimizing for key marketing performance indicators (e.g., ROAS, LTV, Revenue, Traffic, Conversion) via A/B testing, SEO, UX optimization, and paid media/channel mix planning
• Familiarity with latest ad tech and martech tools and strong aptitude for data and web analytics
• Client-side or agency experience with media buying and planning highly preferred
• Experience with site usability and user experience best practices
• 3-5 years of experience managing a team and passion for building, mentoring, and leading high-performing teams
• Self-starter with entrepreneurial drive and strong commercial acumen
• Excellent communication skills both written and oral
• Analytical thinker with problem-solving skills
• Strong project management skills, attention to detail, and a continuous learning mindset
• BS/BA degree required

Nice to Have

• Experience with ecommerce best practices and digital channel landscape
• Experience with site usability and user experience
• Experience with digital transformation initiatives

Qualifications

• Bachelor of Science (BS/BA) degree

Benefits & Perks

• Competitive market-based salary ranging from $145,600 to $208,000
• Performance-based bonus
• Full range of medical, financial, and other benefits
• Hybrid work model allowing work from home and access to the El Segundo HQ