Director of Performance Marketing & Strategy

About the Role

Key Responsibilities

• Lead strategy and tactical execution of lower funnel, conversion media on Amazon Advertising (Search, DSP, Display, Performance Plus, etc.), Google, Bing, Programmatic Display, and Social Selling (TikTok Shop).
• Partner with brand teams on advertising allocation, product prioritization, and influence upper funnel/brand marketing executions.
• Collaborate with Amazon ads team and agency partners to drive traffic, incremental sales, organic performance, and share growth.
• Manage Ecommerce analytics resources to understand consumer behavior and report regularly on business and media performance, including building KPI dashboards.
• Monitor and optimize core KPIs such as NTB, ROAS, Conversion rate, TACoS.
• Coordinate with DTC Sales Operations team on forecasting and inventory management impacts.
• Partner with Sales Operations on pricing and promotional strategies to impact omnichannel business.
• Manage budget effectively to deliver top and bottom-line results.
• Build and mentor performance marketing and analyst teams, fostering a data-driven and solution-oriented culture.
• Collaborate with external agencies, creative teams, brand marketing, and operations to align strategies and priorities.
• Lead the digital transformation of e-commerce platforms, leveraging data to support growth and omnichannel success.

Requirements

• Bachelor's Degree in Business, Marketing, Ecommerce, or related field (MBA preferred).
• 8+ years of eCommerce experience.
• 3+ years in a direct leadership role.
• Demonstrated success with Amazon Seller Central and experience with other 3rd party marketplaces.
• Expertise with ChannelAdvisor and Shopify Plus, preferred.
• Experience administering Shopify Apps, SAP, Domo, middleware, and managing multiple 3rd party agencies and SaaS platforms, preferred.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management, and planning skills.
• Ability to thrive in a fast-paced, high-growth environment.

Nice to Have

• Experience with Shopify Apps, SAP, Domo, middleware, and management of multiple 3rd party agencies and SaaS platforms.

Benefits & Perks

• Competitive annual pay between $165,000 and $220,000, with potential incentive compensation.
• Multiple health plan options, dental and vision coverage.
• Dedicated mental health and wellness plans, and access to multiple EAP plans.
• Employer-paid life insurance.
• Paid time off, holidays, and a paid sabbatical after every 5 years.
• 401(k) retirement plan with employer matching up to 3%.
• Free monthly supplements, product discounts, and wellness coaching.