Director, Digital Performance Marketing

About the Role

Key Responsibilities

• Overseeing Greenlight's 8-figure annual digital marketing program across Search, Social, UAC, Demand Gen, App Campaigns, Display, and New Channels.
• Leading and developing a team of three channel managers.
• Driving impact by owning new customer growth for your channels and developing internal and cross-functional roadmaps to drive results.
• Owning volume and efficiency forecasting and setting goals for the growth team.
• Developing and refining processes internally and cross-functionally to reduce friction and deliver results efficiently.
• Leading cross-functional efforts to optimize acquisition funnels and build new features that improve LTV and CAC metrics.
• Driving strategic partnerships with external advertising vendors (e.g., Google, Facebook) to test new growth products and advertising tools.

Requirements

• 7+ years of experience in digital performance marketing, preferably managing paid social and/or paid search campaigns.
• Experience managing large performance marketing budgets towards efficiency and CAC goals.
• Strong analytical and critical thinking skills with the ability to leverage data to drive impact.
• An ownership mindset with proactive goal ownership, learning from outcomes, and continuous improvement.
• 4+ years of experience managing, up-leveling, and growing a team of marketing managers.
• Exceptional interpersonal and communication skills, with the ability to influence senior cross-functional partners.
• Experience optimizing ad funnels from impression through monetization.
• Experience owning growth forecasting and reporting to senior management.
• Experience with both web and app campaigns and the relevant tech stack.

Nice to Have

• Experience with Paid Social (Meta) and Search/Google AdWords campaigns for web and app.
• Experience with Affiliates, YouTube, Display, Native advertising.

Qualifications

• Educational background is not explicitly specified, but extensive experience in digital marketing is required.

Benefits & Perks

• Medical, dental, vision, and HSA match.
• Paid life insurance, AD&D, and disability benefits.
• Traditional 401k with company match.
• Unlimited PTO and paid company holidays.
• Pop-up bonus holidays.
• Professional development stipends.
• Mental health resources.
• 1:1 financial planners.
• Fertility healthcare.
• 100% paid parental and caregiving leave, plus cleaning service and meals during leave.
• Flexible WFH options, remote and in-office opportunities.
• Fully stocked kitchen, catered lunches, and occasional in-office happy hours.
• Employee resource groups.