Campaign Manager - PPC, SEO, SEM

About the Role

Key Responsibilities

• Responsible for strategic planning and execution inclusive of both managed and self-service campaigns, acting as the consultative expert.
• Active subject matter expert on media planning, audience strategy, and platform activation, acting as a key internal resource.
• Attending external client and agency calls, acting as the expert on media tactics, audience strategy, campaign stewardship, and ad serving platform expertise.
• Demonstrate deep expertise of various media types, including paid search, programmatic display, digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics.
• Understand and apply the purchase funnel based on client objectives: awareness, consideration, and conversion.
• Work with Sales & Account Management teams to formulate strategic, data-driven media proposals that achieve client goals.
• Participate in strategic initiatives impacting the Campaign Management organization and cross-functional teams.
• Communicate campaign performance metrics, insights, and optimization recommendations through regular calls with stakeholders.
• Identify incremental revenue streams in partnership with Sales based on campaign performance, test & learn opportunities, and seasonal programming.
• Partner with Media Insights on campaign measurement and insights generation.
• Ensure diligence, attention to detail, and adherence to best practices throughout the full campaign lifecycle.
• Adhere to internal SLAs and campaign QA processes to ensure seamless campaign launches for managed-service and self-service campaigns.
• Develop, grow, and maintain relationships with internal and external teams through exceptional client service.
• Partner with cross-functional teams to traffic campaigns into various ad technology environments such as onsite, offsite, paid social, search, and in-store.

Requirements

• Four-year bachelor's degree in advertising, journalism, marketing, or related field.
• 3+ years of experience in bid management, campaign management/optimization, or digital media operations within paid search, programmatic display, publisher display media, network media buys, and/or social media platforms.
• Deep understanding of digital media metrics CPM, ROAS, CPC, CTR, New Buyer, etc., and ability to analyze media math to inform optimizations.
• Client-facing experience with the ability to proactively identify risks and develop solutions.
• Strong curiosity to learn new ad platforms and media tactics and think critically about their application.
• High comfortability with navigating a rapidly evolving environment and operating in ambiguous situations.
• Ability to work autonomously and demonstrate a proactive bias for action.
• Excellent verbal and written communication skills.
• Ability to advise partners on media best practices and areas of opportunity.
• Strong project management skills and capacity to work under pressure managing competing priorities.
• Understanding of traditional and interactive media planning elements.
• Proficiency with Microsoft Office programs: Excel, PowerPoint, Word, Outlook.
• Experience with systems like Salesforce, JIRA, Tableau, SQL, Power BI.

Nice to Have

• 3+ years' experience managing and/or consulting on digital campaigns across display, video, social, search, and experiential media.
• Extensive experience and expertise in programmatic advertising, including knowledge of DSPs, DMPs, and ad exchanges.
• Proven track record of creating strategies that influence advertisers' investment in media/advertising.

Qualifications

• Bachelor's degree in relevant field.

Benefits & Perks

• Eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life insurance, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan.
• Sick leave in accordance with applicable laws.
• Minimum Value PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility based on length and dates of service.