Paid Media Manager

Rockstar

New York, NY

Full Time

Senior

111k-130k

5 days ago

Job Description

About the Role

At Rockstar Games, we create world-class entertainment experiences. Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry. Rockstar is on the lookout for a talented Paid Media Manager to support the paid media practice within the Advertising Planning team. In this position, you will manage advertising campaigns with a focus on effective project management and an eye for optimizing workflows to ensure successful campaign launches. This is a full-time, in-office position based out of Rockstar's NYC headquarters in Downtown Manhattan.

Key Responsibilities

Lead advertising campaign planning, budget allocation, execution, and performance reporting.
Own media management as a core function of the team's services, driving continual improvement.
Support research initiatives by investigating partners, services, and products to inform strategic decisions.
Collaborate with initiative planning teams to define campaign parameters and objectives.
Coordinate with internal traffic and creative teams to ensure timely delivery of media assets.
Drive creative optimization efforts, including A/B testing and iterative improvements.
Develop paid media audience segments and activations leveraging our Customer Data Platform (CDP).
Lead ad-hoc projects supporting paid media, such as media tool QA, platform upgrades, and competitive campaign analysis.
Utilize strong project management skills to track and communicate project status and milestones.
Oversee paid media campaign purchase orders, invoices, and payment processes.
Monitor partner capabilities and maintain up-to-date knowledge of competitive insights and industry trends.
Help develop the infrastructure, tools, and processes allowing for faster, easier, and more data-driven decision-making.

Requirements

5+ years of digital media advertising experience, preferably within the consumer entertainment or technology industries.
Success in a fast-paced, always-on, constantly evolving environment.
Experience in building and executing media plans.
In-depth knowledge of the efficacy of media channels with a track record in digital, social, and offline media.
Executed media with multi-million-dollar budgets.
Proficient in Microsoft Office suite including Excel, PowerPoint, and Word.
Strong communication, organizational, and interpersonal skills.
Excellent analytical and problem-solving abilities.
Effective project management skills with the ability to prioritize multiple assignments and meet deadlines.
Ability to develop and deliver compelling presentations to leadership.
Proactive, goal-oriented, and driven to succeed.

Nice to Have

Experience with TV, OOH, and cinema buying.
Preferred experience in D2C/E-Comm Marketing.
Experience using Monday.com, Datorama, and/or Tableau.
A passion for Rockstar Games and our titles.
A love of video games, film, music, and entertainment.

Working at Rockstar

Rockstar is committed to creating a work environment that promotes equal opportunity, dignity, and respect. The company values inclusivity and encourages applications from all suitable candidates regardless of age, disability, gender identity, sexual orientation, religion, belief, race, or any other protected category.

Apply Now