Director, Digital Activation

About the Role

Key Responsibilities

• Work closely with the VP, Digital Activation to lead strategy, innovate, and deliver our biddable capabilities for assigned clients.
• Establish goals and KPIs in partnership with the Business Insights team for campaigns across all biddable channels.
• Collaborate with Digital Activation leadership to ensure best practices and SOPs are created, implemented, updated, and executed.
• Identify opportunities for alternative staffing arrangements to streamline work processes.
• Play a significant role in thought leadership across both endemic and non-endemic opportunities, representing the organization in public forums and contributing to industry recognition.
• Establish strong, strategic relationships with key partners in the biddable media space (Google, Microsoft, TikTok, The Trade Desk, PulsePoint, IQVIA, Meta, Twitter/X, etc.).
• Identify and lead omnichannel opportunities to connect biddable media channel data, insights, and strategies across teams.
• Partner with Digital Activation leadership, internal stakeholders, and client leadership to ensure client satisfaction in all biddable media areas.
• Establish relationships with senior members at assigned clients.
• Advocate for proprietary tools and data, increasing adoption amongst teams.
• Introduce additional CMI Media Group and WPP solutions to clients as needed.
• Mentor assigned biddable channel leads, developing their strategic and business skills.
• Provide leadership and hold teams accountable for executional excellence.
• Continuously educate yourself on new technology, data sources, partners, and innovations, advocating for their use and adoption within the agency.

Requirements

• 8+ years of experience managing biddable media campaigns in management platforms like SA360, Sprinklr, TTD, or other inventory and optimization platforms.
• Deep expertise in audience suppliers, especially in the areas of Video, Programmatic, Paid Social, SEM, and more.
• Excellent digital media background and project management skills.
• Outstanding analytical and problem-solving abilities.
• Excellent written, verbal, and presentation skills.
• Proven experience leading and building departmental processes, partnerships, and tools.
• 5+ years of team management experience.
• 5+ years of managing partner relationships.
• Strong quantitative analysis skills.
• Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders.
• Demonstrable passion for learning new technologies.
• Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns.
• A passion for working in a fast-growing healthcare media agency.
• Expert in Digital Media best practices, strategy, and execution.
• Healthcare/Pharmaceutical background is a significant plus.
• Bachelor's degree or equivalent, preferably in marketing, business, or any quantitative or analytical related fields.

Nice to Have

• Healthcare/Pharmaceutical background

Qualifications

• Bachelor's degree or equivalent, preferably in marketing, business, or related fields

Benefits & Perks

• A competitive benefits package
• Salary range from $90,000 to $180,000 depending on experience and qualifications