Brand Activation Manager

About the Role

Key Responsibilities

• Manage all aspects of the Brand Ambassador team including recruitment, training, weekly event execution, and reporting.
• Ensure Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
• Travel regularly within the market for BA development, activation audits, and performance reviews.
• Provide direction, guidance, and support to Brand Ambassadors, managing their overall performance.
• Develop employees for career advancement and succession planning.
• Drive professional relationships with key wholesaler/client field management teams to foster positive relationships.
• Use reports and presentations to highlight success, improvement areas, and market insights.
• Collaborate with support and agency operations teams on report development, event execution, financial control, and coverage model adjustments.
• Conduct weekly conference calls with District Managers to communicate program updates and strategic priorities.
• Manage the budget for the assigned geographic area to maximize revenue and profit, and enforce a safe work environment.
• Hire, retain, train, coach, and develop direct reports using company-wide processes and tools.
• Delegate work and provide guidance to indirect reports as needed.
• Travel up to 50% as part of job duties.

Requirements

• Bachelor's Degree.
• 2-4 years of experience in a related field.
• Experience in the alcohol or beverage industry preferred.
• Experience working in an agency, retail, CPG, or CE environment.
• Ability to work in a fast-paced, results-driven environment.
• Strong communication skills and ability to tailor messages to different audiences.
• Proven success in executing and evaluating sampling programs.
• Experience with recruiting, interviewing, and training Brand Ambassadors.
• Experience creating weekly schedules and managing team events, recaps, and payroll systems.
• Ability to work independently while managing multiple tasks and deadlines.
• Ability to perform essential functions in an office environment, including sitting for extended periods and lifting up to 10 lbs.

Nice to Have

• Experience in the alcohol or beverage industry.

Qualifications

• Bachelor's Degree.