Brand Activation Manager

Advantage Solutions

Tallahassee, FL

Full Time

Senior

65k-78k

13 days ago

Job Description

About the Role

The Market Manager position is a fast-paced role responsible for staffing, training, and motivating part-time Adult Beverage Brand Ambassadors to drive consumer engagement and activation results within an assigned market. The role involves building client relationships, managing team performance, and ensuring successful execution of sampling events and programs. The company is a leading sales and marketing agency serving various trade channels across North America, focusing on outsourced sales, merchandising, and marketing services for food and consumer packaged goods manufacturers and retailers.

Key Responsibilities

Manage all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reporting.
Ensure Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
Travel regularly within the market for BA development, activation audits, and performance reviews.
Provide overall performance management of Brand Ambassadors, including guidance, support, and development for career advancement.
Drive professional relationships with key wholesaler/client field management teams to foster positive relationships.
Use reports and presentations to highlight success, improvement areas, and market insights.
Collaborate with support and agency operations teams on report development, event execution, financial control, and coverage model revisions.
Conduct weekly conference calls with District Managers to communicate program updates and strategic priorities.
Manage the budget for the assigned geographic area to maximize revenue and profit, and enforce a safe work environment.
Hire, train, coach, and develop direct reports using company-wide processes and tools.
Delegate work and provide guidance to indirect reports as needed.
Travel up to 50% as part of job duties.

Requirements

Bachelor's Degree.
2-4 years of experience.
Experience in the alcohol or beverage industry preferred.
Experience working in an agency, retail, CPG, or CE environment.
Ability to work in a fast-paced, results-driven environment.
Strong communication skills and ability to work independently.
Proven success in executing and evaluating sampling programs.
Experience with recruiting, interviewing, and training Brand Ambassadors.
Experience creating weekly schedules and approving team events, recaps, and payroll systems.
Ability to perform essential functions in an office environment, including sitting for extended periods and lifting up to 10 lbs.

Nice to Have

Experience in the alcohol or beverage industry.

Qualifications

Bachelor's Degree.

Working at Advantage Solutions

The company is committed to providing equal opportunity employment without regard to age, race, color, national origin, sex, sexual orientation, religion, disability, or other protected categories. It emphasizes a collaborative, results-oriented environment and values innovation, adaptability, and professional development.

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