Brand Alchemist

About the Role

Key Responsibilities

• Execute institutional strategy by building brand systems that unify creative, visual, and narrative identity across all units and delivery types.
• Develop and maintain core brand infrastructure, including style guides, trademarks, templates, and other reusable brand assets.
• Implement and update a brand architecture that supports Unity's primary brand and associated sub-brands, products, and partnerships.
• Write, design, and maintain brand messaging pillars that reflect Unity's mission and differentiators across multiple platforms.
• Collaborate with responsible functions (e.g., Media Relations, Advancement, Recruiter) to proactively manage digital presence and brand reputation.
• Plan, buy, and execute digital and traditional media campaigns across paid, organic, earned, and owned channels.
• Lead internal brand enablement efforts, ensuring staff, faculty, and student ambassadors are trained and equipped to represent the Unity brand accurately and enthusiastically across channels.
• Create and schedule daily brand content, managing publishing systems (e.g., Hootsuite or comparable platforms), and tracking engagement.
• Produce AI-optimized content designed for discoverability and performance in search and generative platforms (e.g., ChatGPT, Perplexity, Gemini).
• Provide internal teams with toolkits, templates, and resources to ensure consistency and quality in brand-aligned materials.
• Use data to inform strategy, including tracking cost of acquisition, lifetime value, impression-to-inquiry performance, and conversion.
• Implement and maintain systems for brand health tracking (e.g., NPS, sentiment analysis, awareness scores) and adjust based on findings.
• Enforce brand governance through established review and approval workflows, ensuring internal compliance and external brand consistency.
• Use AI and automation tools to streamline content development, testing, and publishing processes.
• Pilot new tools and formats (e.g., AR, interactive video, microcontent) to expand brand engagement and innovation.
• Act as the primary executor for all major creative and brand expressions.
• Maintain a strong on-site presence to support collaboration, content creation, and alignment across teams.
• Produce and maintain co-branding guides and asset kits for third-party partners and vendors.
• Manage and monitor budget for brand activities, media spend, and creative production.
• Drive organic brand visibility, ensuring Unity content and brand stories reach high-intent audiences, including those engaging with generative AI platforms.
• Ensure brand integrity and coherence, serving as final approval for all major brand expressions and marketing assets.

Requirements

• Bachelor's degree in Marketing, Communications, Branding, Business, or a related field.
• 5+ years of progressive experience in brand leadership, brand strategy, or marketing roles with proven accountability for multi-channel brand execution.
• Proficiency with content scheduling and publishing tools such as Hootsuite, Buffer, or Sprout Social.
• Experience executing and maintaining brand architecture and identity systems across multiple program lines, audiences, or business units.
• Ability to run integrated marketing campaigns across paid, owned, earned, and organic channels with measurable outcomes.
• Comfort using and interpreting brand performance metrics and analytics tools, including impression-to-inquiry ratios, sentiment tracking, and ROI modeling.
• Hands-on proficiency with tools such as Adobe Creative Suite, Canva for Enterprise, and digital asset management systems.
• Experience with social media management platforms like Hootsuite, Buffer, or Sprout Social.
• Familiarity with CRM tools (e.g., Salesforce, HubSpot, Slate) and their role in brand-aligned campaigns.
• Demonstrated experience using AI tools for content creation, automation, or optimization (e.g., ChatGPT, Jasper, Midjourney, Copy.ai).
• Strong writing and editing skills for creating clear, compelling, and AI-optimized digital content.
• Ability to manage deadlines, deliverables, and content pipelines independently.
• Commitment to maintaining an in-person presence at Unity's New Gloucester campus.

Nice to Have

• Master's degree in Brand Strategy, Marketing, Design Strategy, or a related field.
• Experience working in organizations undergoing rapid change, innovation, or restructuring.
• Experience developing or applying co-branding and licensing frameworks across third-party partnerships.
• Knowledge of AI discoverability strategies, including prompt engineering, schema markup, and content tagging for generative visibility.

Qualifications

• Bachelor's degree in relevant field
• 5+ years of experience in brand leadership or marketing roles

Benefits & Perks

• Paid holidays off
• 4 weeks of PTO
• Medical, Dental, and Vision Insurance
• Short- and Long-term disability
• Life Insurance
• Retirement Plan with up to 8% match
• Relocation Assistance