Brand and Channel Manager - Marketing - Wexford, PA

About the Role

Key Responsibilities

• Leads channel management, ensuring brand identity and positioning align with company mission, vision, values, and audience perception.
• Ensures channel plans consistently align with brand standards across all channels and touchpoints.
• Assists with the execution of marketing funded sponsorships, in-branch branding, and customer events.
• Collaborates with team members to understand goals and build strong channel plans that support business line objectives.
• Ensures marketing programs meet client expectations, support a positive client experience, and achieve business objectives.
• Achieves targeted results and ensures timely and effective execution of marketing tactics and programs.
• Develops benchmark criteria to measure the efficiency and effectiveness of marketing programs, adjusting activities for continuous improvement.
• Manages vendor relationships and monitors marketing programs to ensure high quality and budget compliance.
• Ensures all advertising and marketing materials meet regulatory compliance.
• Carries out supervisory responsibilities including interviewing, hiring, training, performance appraisal, and addressing employee issues.

Requirements

• Bachelor's Degree in Marketing or related field.
• Minimum five years' related experience.
• Strong knowledge of banking products and services.
• Demonstrated ability to coordinate planning and scheduling activities under various conditions.
• Responsible for knowing and ensuring compliance with applicable laws, regulations, and guidelines such as Bank Secrecy Act, Fair Lending, CRA, Gramm-Leach-Bliley Act.
• Effective written and oral communication skills.
• Proficient in Microsoft Office applications including Word, Excel, PowerPoint, and Outlook.

Nice to Have

• Supervisory experience.

Qualifications

• Bachelor's Degree in Marketing or related field.
• Minimum five years' related experience.

Benefits & Perks

• Annual salary of $75,000-$80,000.
• 22 days of PTO (Paid Time Off).
• 5 days of STD (Short Term Disability).
• 11 paid holidays plus 1 float holiday.
• Comprehensive benefits package including medical, dental, vision, flexible spending accounts, group life, long-term disability, optional life, and voluntary benefit products.
• 401(k) plan with employee match.