Brand and Content Marketing Manager, Higher Ed (Santa Clara CA)

About the Role

Key Responsibilities

• Design and implement comprehensive content strategies to increase product awareness, generate demand and drive lead generation
• Develop, maintain, and refine the core messaging for the company's brand, products, and value propositions, ensuring that content resonates with various audience segments and aligns with the overall marketing strategy
• Spearhead product marketing launch campaigns by crafting compelling messaging, defining unique value propositions, and producing high-impact promotional material such as press releases, videos, social media posts, and email campaigns
• Act as the primary resource for developing a wide range of content, including advertisements, company collateral, brochures, white papers, blog posts, infographics, and materials for product launches
• Lead, mentor, and develop a high-performing content team, fostering a collaborative and innovative work environment

Requirements

• Bachelors degree in Marketing, Communications, Business, or Medical Science or a related field preferred
• 5+ years of experience in brand and content marketing, preferably in the healthcare or education technology industry
• Strong writing, editing and communication skills
• Ability to create compelling content for diverse audiences
• Proven experience with content management systems
• Knowledge of social media marketing and email marketing
• Experience with design tools such as HTML, CSS and WordPress

Benefits & Perks

• Compensation: base salary range $120K-150K
• Health, Dental, and Vision care for you and your family
• 401K savings plan with employer matching
• Generous PTO leave and paid holidays