Brand Development and Experience Senior Associate - Lean Cuisine Job Details | Nestle Operational Services Worldwide SA

About the Role

Key Responsibilities

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand's consumer through data and research
• Understand, validate and/or develop the consumer's hidden universal truths to drive relevant communications
• Analyze data and synthesize learning into insights to optimize plan and commercial investment decisions to deliver business results
• Leverage data and trends to generate insights and transform them into marketing innovation, brand building (communications) and retail programs
• Own P&L to ensure that key business KPIs such as revenue, profit, market share, and brand health are met
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges and key demand fluctuations
• Track sales, consumption, and consumer trends to identify gaps and opportunities
• Project end-to-end impact of business plans and prepare cross-functional teams to deliver (procurement, T&P, supply, etc.)
• Manage the brand’s consumer marketing budget and demonstrate efficient and effective investment approach
• Develop strategic revenue management strategies including pricing, promotions, and price pack architecture (PPA)
• Chart a strategic course for the category, portfolio, and brand using data-driven decision-making
• Explore and incorporate new approaches to brand innovation including licensing agreements and strategic partnerships
• Work with internal teams and external agencies to develop marketing strategies that increase awareness, penetration, and purchase frequency
• Identify optimal engagement strategies and campaign structures to reach consumers effectively
• Ensure the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
• Activate the brand’s nutrition, health, and wellness propositions in consumer communication
• Support packaging changes due to product, graphic, and/or formula updates
• Lead innovation projects in support of the brand’s innovation strategy
• Partner with Sales and Customers to execute strategy and maximize retail performance in an omni-channel environment
• Analyze promotional programs for effectiveness and make ongoing recommendations for improvement
• Translate 3-year strategic plans into annual commercial plans to drive sales and marketing tactics
• Lead the development and execution of annual marketing plans covering product, price, place, and promotion, including the ICP process

Requirements

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience, MBA preferred
• Knowledge of budget control methods, policies and procedures
• Strong negotiation and relationship building skills
• Strong research and strategic analysis skills
• Ability to work independently, autonomously and adapt quickly to change
• Strong problem-solving and decision-making skills
• Excellent verbal and written communication skills
• Basic financial acumen and understanding of risk/return calculations
• Ability to prioritize workload, self-manage projects, handle multiple tasks, and meet deadlines
• Proficient in Microsoft Office Applications
• At least 3-5 years of work experience in marketing or brand management
• Experience leading and influencing cross-functional teams and/or agency partners
• Experience leading marketing communication projects including digital and media strategies
• Experience leveraging data, research, and trends to generate insights (IRI or Nielsen knowledge strongly recommended)
• Demonstrated problem-solving and analytical capabilities with creative solutions

Nice to Have

• MBA or advanced degree in related field
• Experience with digital and media strategies
• Knowledge of IRI or Nielsen data
• Experience in brand innovation and renovation projects
• Experience in omni-channel retail environments

Qualifications

• University Degree (BA/BS) in Marketing or related business field; MBA preferred

Benefits & Perks

• Supportive and collaborative work environment
• Opportunities for continuous learning and growth
• Inclusive workplace that values diversity