Brand Expansion Marketing Associate- Starbucks Job Details | Nestle Operational Services Worldwide SA

About the Role

Key Responsibilities

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brand's consumer through data and research to prioritize growth opportunities.
• Leverage data and trends to generate insights and transform them into marketing innovation, brand building (communications), and retail programs.
• Strategically chart a course for the category, portfolio, and brand using data-driven decision-making and business planning cycles.
• Identify and address knowledge gaps in consumer, brand, product, business, and marketplace to build a learning plan in collaboration with Shopper Marketing and Consumer Market Research.
• End-to-end cross functional leadership to drive optimized portfolio and value chain.
• Explore and incorporate new approaches to brand innovation, including new business models, distribution strategies, M&A activity, licensing agreements, and strategic partnerships.
• Generate concepts, validate with consumers, and assess on key criteria to identify winning platforms for long-term portfolio pipeline.
• Manage end-to-end brand projects demonstrating understanding of key consumer insights and activation in strategy and innovation activities.
• Build business plans and lead commercialization for new product opportunities in collaboration with cross-functional teams.
• Develop and manage new product and program handoffs for established business partners to ensure smooth product launch transitions.

Requirements

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience.
• At least 2 years of work experience in product or brand management.
• Demonstrated ability to drive cross-functional teams to deliver on brand goals.
• Experience developing strategic plans such as communication campaigns or commercialization strategies.
• Strong research and strategic analysis skills.
• Ability to work independently, adapt quickly to change, and deliver results.
• Strong problem-solving and decision-making skills.
• Excellent verbal and written communication and interpersonal skills.
• Proficient in Microsoft Office Applications.

Nice to Have

• MBA degree.
• Knowledge of budget control methods, policies, and procedures.
• Strong negotiation and relationship-building skills.

Qualifications

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience.
• MBA preferred.
• At least 2 years of work experience in product or brand management.

Benefits & Perks

• Performance-based incentives and a competitive total rewards package.
• Includes a 401k with company match, healthcare coverage, and other benefits.
• Benefits may vary depending on the position.