Brand Manager

About the Role

Key Responsibilities

• Develop and Champion Brand Vision: contribute to the ongoing evolution of the brand identity, ensuring it remains fresh, relevant, and reflects the company's innovative spirit
• Craft and Execute Innovative Brand Strategies: support the development of marketing plans that leverage traditional and cutting-edge channels to reach and engage target audiences
• Drive Creative Excellence: collaborate with creative teams and external agencies to ensure all brand communications are bold, impactful, and aligned with brand positioning
• Deeply Understand Our Audience: conduct market research and analyze trends to gain insights into consumer needs and expectations, informing brand initiatives
• Brand Implementation: develop and implement strategies that meet business and brand goals with impactful GTM execution
• Manage Brand Performance and Growth: establish KPIs, track brand health metrics, analyze results, and identify opportunities for continuous improvement
• Collaborate Cross-Functionally: work with product, promotion, sales, and marketing teams to ensure brand consistency across all touchpoints
• People Leadership: provide guidance and mentorship to foster a culture of creativity and innovation within the brand team

Requirements

• 5+ years of progressive experience in brand management with a proven track record of developing and executing successful, innovative brand strategies
• A deep understanding of brand building principles and a passion for brand marketing
• Strong creative thinking and problem-solving skills
• Strong analytical skills with the ability to interpret data, draw insights, and measure campaign impact
• Excellent communication skills to articulate a creative vision and influence stakeholders
• Experience working with creative agencies and managing high-quality, innovative content development
• A proactive, results-oriented mindset capable of thriving in fast-paced, dynamic environments

Nice to Have

• Experience with digital marketing channels and modern marketing tools
• Knowledge of the wireless or telecommunications industry
• Leadership experience in a creative or marketing team

Qualifications

• Educational background is not explicitly specified, but extensive experience in brand management is required

Benefits & Perks

• Versatile health perks including flexible spending accounts and HSA
• 401(k) Plan with company match
• Employee Stock Purchase Plan (ESPP)
• Career development opportunities
• Flexible time away plan
• All benefits details available at DISH Benefits