Brand Manager

About the Role

Key Responsibilities

• Champion the development of bold ideas to drive growth and deliver against the business and brand strategies.
• Develop the long-term strategy for VMS segments in collaboration with the Innovation team, including marketing, innovation, and channel strategies.
• Manage multiple VMS segments and associated projects for the base business, including renovation and label updates.
• Develop and execute best-in-class plans for owned segments, including launch plans for new innovation items, both annually and long-term.
• Participate in Quarterly Business Review processes for multiple VMS segments.
• Monitor business and brand health through shipment/consumption data and competitive analysis, making ongoing recommendations and adjustments.
• Partner with Insights to translate consumer learnings into actionable business initiatives.
• Help create brand and category stories for strategic customers.
• Develop direct reports to cultivate future leaders within the Brand organization.

Requirements

• 6-8 years of experience in brand management within the CPG industry.
• Strong strategic, analytical, and creative problem-solving skills.
• Ability to read and manage the P&L and work cross-functionally to meet financial goals.
• Excellent presentation development and storytelling skills in PowerPoint and analysis in Excel.
• Experience working with syndicated and shopper data such as IRI Unify, Target POL, etc.
• Strong collaboration skills and ability to work in a dynamic, deadline-driven environment.
• Ability to toggle between high-level strategy and detailed analytics, and between data-driven and gut-feel decision-making.
• Experience in nutritional space is a plus, but not required.
• MBA is a plus, but not required.

Nice to Have

• Experience in the nutritional space.
• MBA degree.

Qualifications

• Authorization to work in the United States without sponsorship.

Benefits & Perks

• 100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance.
• 4 weeks PTO plus paid holidays and 12 Mental Health Days per year.
• 100% Paid parental leave, Fertility + Adoption Benefits.
• Annual Bonus.
• 401(k) plan with Employer Match.
• Hybrid Work environment, Wellness programs, Cell Phone Stipends.
• Free product and much more.