Brand Manager

About the Role

Key Responsibilities

• Support the evolution of Qualcomm brand identity, brand messaging, and brand positioning to build a strong and powerful B2B brand.
• Conduct secondary research to gather insights about market trends and competitive positioning to inform brand strategies and campaigns.
• Support brand architecture, naming, and other strategic brand needs.
• Collaborate with internal teams to develop names for new products and programs, ensuring alignment with Qualcomm's overall brand strategy.
• Ensure brand guidelines are updated to support evolution and extensions of the brand.
• Oversee brand asset development process from creative briefing, stakeholder management, project management to approvals and communications.
• Partner with creative agencies and in-house creative teams to drive creative excellence and operational efficiencies.
• Build out project plans that ensure critical milestones are met efficiently.
• Champion brand consistency by working collaboratively with functional teams to ensure marketing materials adhere to brand guidelines globally.
• Provide brand guidance and strategic support to internal teams to foster a strong brand advocacy culture.
• Share regular brand updates with internal teams and agencies through newsletters and trainings.

Requirements

• Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.
• OR Associate's degree or equivalent and 5+ years of relevant experience.
• OR High school Diploma or equivalent and 7+ years of relevant experience.
• Completed advanced degrees in a relevant field may substitute for up to two years of work experience.
• Strong understanding of branding principles including naming, brand platform, brand architecture, brand positioning, brand identity, and brand governance.
• Excellent written and verbal communication skills, along with active listening abilities.
• Strong organizational abilities and experience managing creative agencies.
• Ability to work in a fast-paced environment and collaborate with global teams.

Nice to Have

• Bachelor's degree and minimum 10+ years of experience in Brand or Marketing related fields.
• Prior experience providing marketing or brand support in B2B industry.
• Strategic thinker with the ability to bring new ideas to the table.
• Professional presence and ability to work with all levels of the organization.
• Strong knowledge of creative development process from briefing to file types.
• Strong presentation development skills.
• Self-motivated, accountable, and able to work both independently and within teams.

Qualifications

• Bachelor's degree or higher in relevant field (implied by minimum qualifications).
• 3+ years of experience for Bachelor's degree holders, 5+ for Associate's, 7+ for high school diploma, with advanced degrees potentially substituting experience.

Benefits & Perks

• Pay range: $133,500.00 - $200,300.00.
• Competitive annual discretionary bonus program.
• Opportunity for annual RSU grants (employees on sales-incentive plans are not eligible for the bonus).
• Highly competitive benefits package supporting success at work, at home, and at play.