Brand Manager, Booker

About the Role

Key Responsibilities

• Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix.
• Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability.
• Build premium consumer / trade equity for the brand through the design and execution of consumer and trade strategies including pricing, packaging, innovation, promotion, public relations, advertising/digital marketing and special events.
• Develop and execute insights based strategic innovation plans to position the business for both short and long-term success.
• Work closely with DTC, E-Commerce, and Hospitality teams to bring brand strategy and deliver omni-channel growth goals.
• Perform ongoing business and competitive analyses and provide findings and recommendations for corrective action to Senior Management.
• Manage brand projects, overall budget allocation, and prepare and present branded presentations to internal and external audiences.
• Manage all outside agency initiatives supporting the brand’s business objectives, including promotion, media buying, and advertising agencies.
• Collaborate with sales leadership, key accounts, internal field sales, and distributor personnel to develop marketing programs and identify growth opportunities.
• Liaise with international teams to ensure global brand strategy and execution consistency.
• Manage multi-year brand S&OP forecast with Operations team, including at-risk inventory review.
• Drive stewardship of 360 programs and lead cross-functional team meetings.
• Visit key markets to support market blitzes, new product launches, and surveys, reporting findings and recommendations to Senior Management.
• Communicate regularly with internal groups such as Trade Marketing, Public Relations, Finance, Operations, and Production teams.

Requirements

• Bachelor's Degree in related field.
• A minimum of 4+ years of CPG or Beverage Alcohol industry experience in marketing.
• Experience in identifying key consumer insights, refining brand positioning, and developing brand strategies.
• Experience in developing and managing brand plans for successful execution.
• Strong results orientation with a proven track record of financial accountability and P&L management.
• Strong analytical skills utilizing trend analysis, syndicated research, and turning data into insights.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing external agencies and complex projects with a focus on results.
• Ability to coach and develop team members and foster open communication.
• Proficient in PC skills (Windows, Word, Excel, PowerPoint), syndicated databases (IRI or Nielsen), and custom databases.

Nice to Have

• Master's Degree preferred.
• Certifications obtained through WSET Level 2 or 3, or Court of Master Sommeliers are desirable.
• Solid understanding of the three-tier distribution system.

Qualifications

• Bachelor's Degree in related field.
• 4+ years of relevant industry experience.

Benefits & Perks

• Comprehensive package including paid time off, medical/dental/vision insurance, 401(k).
• Salary range of $110,800 to $173,400 based on experience and other factors.
• Work in a dynamic, rewarding environment with opportunities for career growth.