Brand Manager, Booker

About the Role

Key Responsibilities

• Develop and execute strategic and annual marketing plans covering all aspects of the marketing mix.
• Share responsibility for achieving volume, share, and profit objectives with P&L accountability for bottom-line profitability.
• Build premium consumer and trade equity through strategies including pricing, packaging, innovation, promotion, public relations, advertising/digital marketing, and special events based on analytical and consumer insights.
• Create and implement insights-based strategic innovation plans for short- and long-term success.
• Collaborate with DTC, E-Commerce, and Hospitality teams to meet brand strategy and omni-channel growth goals.
• Conduct ongoing business and competitive analyses, providing findings and recommendations to senior management.
• Manage brand projects, budgets, and prepare presentations for internal and external audiences.
• Oversee outside agency initiatives such as promotion, media buying, and advertising agencies.
• Work with sales leadership, strategic accounts, internal teams, and distributors to develop marketing programs and identify growth opportunities.
• Coordinate with international teams to ensure brand strategy and execution consistency globally.
• Manage multi-year brand S&OP forecasts with Operations, including inventory review.
• Lead cross-functional teams, drive stewardship of 360 programs, and foster collaborative relationships.
• Visit key markets for market blitzes, product launches, surveys, and report findings and recommendations.

Requirements

• Bachelor's Degree in a related field.
• Minimum of 4 years of experience in CPG or Beverage Alcohol industry marketing roles.
• Strong analytical skills with experience in trend analysis, research, and turning data into insights.
• Proven leadership skills and ability to manage projects and teams.
• Financial acumen with P&L management experience.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing external agencies and complex projects with budgets.
• Ability to interact successfully with senior management, field personnel, and cross-functional teams.
• Proficiency in PC skills (Windows, Word, Excel, PowerPoint), syndicated databases (IRI or Nielsen), and custom databases.
• Ability to be onsite at least 3 days a week at the winery.

Nice to Have

• Master's Degree (preferred).
• Certifications through WSET Level 2 or 3, or Court of Master Sommeliers (desirable).
• Understanding of the three-tier distribution system (preferred).

Qualifications

• Bachelor's Degree in a related field.
• At least 4 years of relevant industry experience.

Benefits & Perks

• Competitive salary range of $110,800 to $173,400.
• Comprehensive benefits including paid time off, medical/dental/vision insurance, 401(k).