Brand Manager

About the Role

Key Responsibilities

• Lead the strategy, planning, and execution of theatrical and alternative content campaigns, working directly with studios and creative partners.
• Drive cross-functional promotions in partnership with F&B, Merchandise, Creative, Social, PR, Loyalty, and Paid Media teams.
• Oversee campaign deliverables and creative assets, ensuring alignment with brand standards and storytelling goals.
• Track campaign KPIs—attendance, sales, and engagement—and translate data into strategic insights.
• Stay on top of industry trends and audience behavior to shape bold, innovative campaign strategies.

Requirements

• Extensive experience in brand, entertainment, or content marketing with the ability to lead complex, multi-partner campaigns.
• Knowledge of studio marketing, theatrical windows, and audience engagement drivers.
• Experience creating strategic marketing plans, and proficiency in presentations and project management.
• Passion for storytelling, movies, pop culture, and the evolving media landscape.

Nice to Have

• Experience working with entertainment studios and content creators.
• Strong understanding of theatrical marketing and promotional campaigns.
• Ability to manage multiple projects and deadlines effectively.

Qualifications

• Senior level experience in marketing, preferably within entertainment or related fields.

Benefits & Perks

• Hybrid, field-based, or remote working options depending on the role.
• Opportunity to work within a passionate team in a dynamic entertainment environment.
• Support for personal growth and career development within Regal Cineworld.