Brand Manager (Glad Business Unit)

About the Role

Key Responsibilities

• Lead breakthrough commercial innovation: Oversee brand packaging, claims development, and advertising execution.
• Track in market initiatives, lead segment acceleration plans, and recommend in-market optimizations to maintain clearly superior consumer experience.
• Drive digital-first creative strategy & execution: Brief creative agencies and work in collaboration to develop best-in-class Go-To-Market communication plans inclusive of digital-first creative development and execution.
• Lead with an external focus- tracking the competitive landscape and identifying bold opportunities for our brand to lead in storytelling, cultural relevance, and media moments that matter.
• Own Business Analytics & Reporting: Leverage syndicated data and custom research to assess brand health and performance.
• Deliver clear business summaries and narratives to the Leadership team.
• Manage weekly, monthly, and quarterly consumption analysis, coordinating with Sales and Integrated Business Planners, to build business performance narrative.
• Own forward-looking share forecasts, “seeing ahead of the curve”, identifying risks and opportunities to protect and/or over-deliver business goals.
• Execute Strategic Plan: Execute the 3-year consumer-led growth plan that helps deliver the Net Customer Sales, profit, and margin targets, including segment level base and innovation projects.

Requirements

• 2+ years' experience in packaged goods or relevant marketing field.
• 5+ years of industry experience is preferred.
• Bachelor's degree in business, marketing, or a related field; MBA or Masters is a plus.
• Demonstrated success in a Brand Manager role.
• Results Driven: Proven track record of exceeding objectives, taking initiative, and leading independently.
• Strong Analytical Skills & Data Driven Mindset: Ability to leverage business analytics to identify opportunities and challenges.
• Strategic Mindset & Thought Leadership: Ability to influence leadership and advance ideas with director and above.
• Creative Strategy & Execution Experience: Experience leading digital-first creative execution.
• Excellent cross-functional collaboration skills.
• Critical Thinking & Decision Making: Ability to navigate ambiguity and understand marketing priorities and KPIs.
• Consumer Insight & Judgement: Ability to understand key consumer insights and transform insights into growth opportunities.
• Strong written and verbal communication skills.

Nice to Have

• Experience with digital-first creative development.
• Experience leading cross-functional teams and coaching junior teammates.

Qualifications

• Bachelor's degree in business, marketing, or a related field.
• MBA or Masters is a plus.

Benefits & Perks

• Comprehensive, competitive benefits prioritizing wellbeing.
• Robust health plans.
• Market-leading 401(k) program with company match.
• Flexible time off benefits, including half-day summer Fridays depending on location.
• Inclusive fertility/adoption benefits.
• Fair and equitable pay with transparent salary ranges.
• Participation in incentive plans.