Brand Manager I

McCormick

Cockeysville, MD

Full Time

Mid Level

88k-154k

14 days ago

Job Description

About the Role

The Brand Manager I at McCormick is responsible for supporting the Senior Brand Manager and Brand Director in end-to-end Brand Management for the French's retail product portfolio. This role involves forecasting, brand planning, project management, market research, performance analysis, and cross-functional leadership. The position is based at the company's Global Headquarters in Hunt Valley, Maryland, and offers a hybrid work arrangement. McCormick is a global leader in herbs, spices, seasonings, and condiments, with a company culture built on respect, growth opportunities, and a passion for flavor.

Key Responsibilities

Support the French's brand lead in the development and implementation of Annual Brand Plans.
Identify and implement actionable growth initiatives through landscape assessments and manage product forecasting.
Provide strategic and tactical coordination across Demand Planning, Finance, Trade Marketing, and other functional areas to lead Integrated Business Planning for French's.
Manage full product life-cycle including SKU rationalization, NPD business case development, and commercial strategy and implementation.
Prepare and deliver monthly business reviews (MBL) and quarterly Share Reviews for senior leadership.
Lead cross-functional teams for innovation launches and continuous improvement projects.
Provide analyses and recommendations related to product offering, pricing, and channel strategy.
Monitor effectiveness of new item distribution and recommend improvements.
Support creative and media briefing, review, and feedback with the Global Marketing team.
Exercise discretion regarding strategic recommendations, data, and financial sources.

Requirements

Bachelor's Degree in Marketing or related field.
3+ years of relevant marketing experience in consumer-packaged goods or a closely related field.
Expertise in syndicated databases, market research, business and brand planning, advertising, finance, promotional activities, and consumer communications.
Strong project leadership skills with the ability to manage cross-functional teams and multiple projects.
Sound understanding of marketing principles and practices, with basic knowledge of Sales, Finance, and Supply Chain.
Deep understanding of industry sector and competitive landscape.
Developed communication and diplomacy skills to influence and guide internal and external stakeholders.
Strong leadership, strategic thinking, communication, and teamwork skills.

Nice to Have

Qualifications

Educational background in Marketing or related field.
Relevant marketing experience of at least 3 years.

Benefits & Perks

Competitive compensation including salary range of $87,910 - $153,870.
Participation in McCormick's Incentive Bonus (MIB) Plan.
Comprehensive health plans covering medical, vision, dental, life, and disability benefits.
Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support.
Retirement and investment programs including 401(k) and profit-sharing plans.
Flexible work arrangements and wellbeing programs.

Working at McCormick

McCormick's culture is built on respect and opportunities for growth, driven by a passion for flavor and a history of leadership and integrity. Employees are empowered to focus on more than individual responsibilities and to have a say in the company's direction and growth.

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