Brand Manager, Soft Products (Flamingo)

Flamingo

New York, NY

Full Time

Senior

95k-115k

13 days ago

Job Description

About the Role

Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. Since launching in 2018, Flamingo has become the #3 player in women's shave in the U.S. and expanded its product assortment to include razors, wax steps for face and body, shave gel, and body lotion. The company is committed to empowering women and partnering with nonprofit organizations to promote healthy relationships with bodies and mental health resources. Flamingo is part of Mammoth Brands, a modern CPG company that values a small, entrepreneurial culture and aims to create brands that better serve customers, employees, and communities.

Key Responsibilities

Lead category strategy and execution in partnership with the Brand Director to unlock growth opportunities, build brand awareness, and deepen customer loyalty across the soft products portfolio.
Support the development of the innovation pipeline by shaping the product roadmap and leading cross-functional teams through concepting, validation, forecasting, pricing, and go-to-market execution.
Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels.
Develop and launch go-to-market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial, and repeat.
Monitor in-market performance and brand KPIs, using data and testing to inform decision-making and continuously improve marketing effectiveness.
Champion key product differentiators by understanding consumer resonance and embedding insights into positioning, messaging, and innovation plans.
Build the annual brand and marketing calendar, defining priority moments and messaging in partnership with the Integrated Communications team.
Act as the category brand steward, ensuring consistent messaging and design across all customer touchpoints—digital, retail, and experiential.
Collaborate with retail and eCommerce teams to shape channel strategies, develop sell-in stories, and influence commercial plans for growth.

Requirements

Bachelor's degree required.
4+ years of experience in brand management, preferably within Consumer Goods.
Deeply consumer-centric with the ability to uncover and interpret consumer insights and translate them into strategy.
Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items.
Strong analytical skills with experience in consumer analytics, market research, and trend analysis (Proficiency in IRI / Circana / Nielsen required).
Demonstrated success in defining brand strategy and launching products with strong 360 marketing support.
Excellent communication and leadership skills to manage, inspire, and motivate cross-functional partners.
Organized with the ability to see projects through from start to finish.
Business acumen with the ability to understand key drivers of the business and prioritize marketing activities accordingly.

Nice to Have

Experience within the personal care or beauty industry.
Knowledge of omni-channel marketing strategies.
Experience working with cross-functional teams including Product Development, R&D, Finance, and Creative.

Qualifications

Bachelor's degree.

Benefits & Perks

Medical, dental, and vision coverage.
401k match.
Equity in Mammoth Brands.
Flexible time off and working hours.
Wellness and L&D stipends.
Sabbatical opportunities after 5, 10, and 15 years.
Paid parental leave (4 weeks for birth parents, 16-20 weeks for other paths to parenthood).
Fun IRL and virtual events including happy hours, team building, and rooftop parties.
Free products from all brands.

Working at Flamingo

Mammoth Brands maintains a small, scrappy, entrepreneurial culture that values innovation, inclusivity, and making a positive impact. The company is committed to diversity and creating an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. They foster a supportive and collaborative atmosphere, emphasizing smart, humble teams and exciting challenges.

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