Brand Marketing Director, Bio-One - Now Hiring

About the Role

Key Responsibilities

• Work with Five Star Marketing to develop successful strategies and campaigns that attract new customers, keep current clients, and help promote the brand.
• Coordinate with Five Star Marketing and franchise owners to accomplish important marketing goals and objectives.
• Clearly communicate franchise owner marketing plans with franchise owners.
• Help to address and resolve ongoing franchise owner needs, concerns, and questions related to their marketing plan.
• Work with Five Star Marketing to develop rich Google EAT content, messaging, media, websites, mailers and other marketing materials.
• Conduct thorough research, discoveries, analysis and use frameworks to develop target customer personas and establish positioning and messaging.
• Continually review changes to the market, consumer trends and the activities of competitors, making recommendations of the marketing plan if necessary.
• Collaborate with Five Star Marketing and brand executives to make high-level decisions regarding the ad fund marketing budgets, ongoing marketing strategies and initiatives.
• Help to create and maintain a successful brand and image that attracts customers to the product or service - PR, messaging, positioning, research.
• Identify new potential customers and target audiences, lead sources and mediums for marketing programs to target.
• Analyze marketing data to find important trends.
• Manage and develop Brand Marketing Manager and Brand Marketing Specialist.

Requirements

• 7+ Years of brand marketing experience with 2+ years in a leadership role.
• An experienced marketing leader in the franchise space, preferably with Home Services or Restoration experience.
• Deep experience working with and through many stakeholders/customers.
• Agency experience is valued.
• Passionate about learning and developing new ideas to improve marketing programs.
• A confident leader and business partner for the brand leadership team.
• Comfortable with key metrics used to analyze business and marketing performance.
• An excellent communicator regardless of the audience.

Nice to Have

• Experience in franchise marketing, especially in Home Services or Restoration sectors.

Qualifications

• Educational background is not explicitly specified but implied to require significant experience in marketing leadership.

Benefits & Perks

• Medical, Dental, and Vision Insurance
• Long-Term and Short-Term Disability Insurance
• Supplemental Life Insurance
• 401(k)
• Generous Paid Time Off