Brand Marketing Manager (9975)

Nufarm

Morrisville, PA

Full Time

Senior

100k-150k

about 1 month ago

Job Description

About the Role

Grow a Better Tomorrow with Nufarm. We know that growing is about more than just crops and cultivation. It's about sunshine and rain, early mornings and hard work. It can be frustratingly unpredictable but also wonderfully uplifting. More than anything, it's about people. Nufarm is the dependable partner behind thousands of agricultural success stories. Every day, growers around the world turn to our products and our people to help with the challenges of fighting disease, weeds and pests, and to increase crop yields. Based in Morrisville, NC, Nufarm is seeking a Brand Marketing Manager responsible for the day-to-day management of portfolio brand marketing, specifically for the US Specialty Crop and Vegetation Management segments. The role involves developing go-to-market strategies, supporting sales teams, and ensuring strong awareness of Nufarm's offerings among channel partners and growers.

Key Responsibilities

Position segment portfolio solutions in support of Nufarm's strategy, growth opportunities, and customer needs.
Serve as a key liaison between Marketing, Sales, and Technical Teams, advising and supporting go-to-market strategies and marketing plan implementations.
Provide customer analytics as required by crop, molecule, competitive brand, customer, etc.
Lead customer and channel partner insight gathering within assigned segments to garner market intelligence and determine short-term and long-term needs.
Use Salesforce to communicate with the Sales Team and manage contacts, sales, plans, programs, and marketing activity.
Advise tactical plan development for channel partners, influencers, and customers in line with strategy and market opportunities.
Develop and implement annual, seasonal, and program marketing to support the Sales Team.
Lead cross-functional launch teams to ensure effective brand positioning and marketing plan development.
Develop and distribute training support on products, especially during market launches.
Assist with portfolio technical support secondary to the Technical Services Team and ensure technical data is well-positioned.
Engage routinely with the Sales Team to inform them of campaigns and leads, ensuring rollout and performance meet or exceed expectations.
Collaborate with segment marcom manager to ensure timely implementation of marketing campaigns and support.
Develop product positioning and pricing strategies for channel partners and end customers.
Monitor customer pricing initiatives to anticipate market upturns or downturns for key products/molecules.
Work with the North American Procurement team to provide pricing intelligence on key molecules.
Collaborate with the Demand Planning team to validate forecast models monthly, quarterly, and annually.
Provide business analysis on assigned Customer & Brand(s) as required.

Requirements

Bachelor's degree in Science, Agribusiness, Marketing, or Agronomy preferred.
10+ years of experience in product or marketing management, with sales and technical experience preferred.
Experience working with Marketing Models such as Value chain analysis, PEST, Porters 5 Forces, Value Propositioning, etc.
Experience in agriculture or crop protection is an advantage.

Nice to Have

Prior experience working with Marketing Models (Value chain analysis, PEST, Porters 5 Forces, Value Propositioning, etc).
Experience in agriculture or crop protection.

Qualifications

Bachelor's degree in Science, Agribusiness, Marketing, or Agronomy (preferred).
10+ years of relevant experience in product or marketing management.

Benefits & Perks

Base salary ranges from $100,000 to $150,000 depending on geographic market, knowledge, skills, and experience.
Additional forms of compensation may be included as part of a comprehensive package.
Full range of medical, financial, and other benefits.