Sponsorship Marketing Lead

About the Role

Key Responsibilities

• Lead Carlyle's global sponsorship partnerships, including strategy development, execution, and performance optimization.
• Identify and cultivate relationships with premier sports organizations that align with Carlyle's brand values and business goals.
• Develop integrated marketing plans to activate partnerships across digital, social, event, and experiential channels.
• Collaborate across marketing, communications, events, and investor relations teams to drive alignment between sponsorship and commercial goals.
• Design and execute VIP hospitality experiences that support client acquisition, relationship-building, and brand loyalty.
• Continuously assess partnership impact and ROI, adjusting strategies to maximize visibility, brand affinity, and business outcomes.
• Bring innovative, storytelling-led campaigns to life that differentiate Carlyle in the global marketplace.
• Advise senior leadership on new partnership opportunities and long-term brand positioning through sponsorship.
• Craft and deliver powerful narratives that resonate with targeted audiences and reflect the brand's values and goals.

Requirements

• Bachelor's degree, required.
• 10+ years' overall relevant experience, required.
• Experience leading global brand sponsorships, preferably with sports, B2B, and financial services sector focus.
• Knowledge of the alternative investment management industry, including products, services, and target audiences, preferred.
• Expertise in managing high-value sponsorship partnerships, ensuring strategic commercial alignment and maximizing ROI.
• Skilled in setting KPIs, measuring impact, and refining programs based on performance data and market feedback.
• A creative, adaptive leader who can balance bold ideas with operational excellence and seamless execution.
• Proficiency in CRM software (e.g., Salesforce) strongly preferred.
• Understanding of integrated marketing campaign development and deployment from content generation to paid advertising and social media campaigns.
• Exceptional written and verbal communication skills, with the ability to present analyses confidently to executive leadership.
• Willingness to travel domestically and internationally as needed.

Nice to Have

• Knowledge of the alternative investment management industry, including products, services, and target audiences.
• Proficiency in CRM software (e.g., Salesforce).
• Understanding of integrated marketing campaign development and deployment.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Anticipated base salary range of $200,000 to $220,000.
• Comprehensive benefits package including retirement benefits, health insurance, life insurance, disability, paid time off, paid holidays, family planning benefits, and wellness programs.
• Participation in an annual discretionary incentive program based on individual and organizational performance.