Director, Brand Marketing

About the Role

Key Responsibilities

• Lead the development and execution of integrated marketing campaigns for network programming and sports properties.
• Manage day-to-day marketing operations including creative development, media planning, and campaign optimization.
• Oversee multi-platform campaign delivery across linear, streaming, digital, and social platforms.
• Execute brand positioning strategies and ensure consistent messaging across all marketing touchpoints.
• Coordinate with creative teams, agencies, and vendors to deliver high-quality marketing materials.
• Create marketing materials supporting Distribution Sales team initiatives and develop presentation materials for affiliate meetings and negotiations.
• Execute co-marketing campaigns with distribution partners and produce marketing materials supporting Ad Sales efforts.
• Develop advertiser-focused case studies, audience profiles, and engagement data presentations.
• Execute marketing campaigns for key sports partnerships including Golf, WWE, Premier League, A10 college basketball, NASCAR, and other developing partnerships.
• Coordinate cross-promotional opportunities between sports and entertainment properties.
• Manage marketing project timelines, budgets, and deliverables across multiple campaigns.
• Coordinate cross-functional teams including creative, media, digital, social, and external partners.
• Lead marketing coordinators and junior team members, collaborate with senior team members, and serve as primary contact for agency partners and vendors.
• Support VP in team development and strategic planning initiatives.
• Execute marketing campaigns supporting new streaming platform launches and go-to-market strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 7+ years of brand marketing experience in entertainment, media, or sports industries.
• Proven track record managing complex, multi-platform marketing campaigns.
• Experience creating marketing materials and campaigns supporting sales functions.
• Understanding of sports marketing, partnerships, or sports media preferred.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Demonstrated ability to work effectively with cross-functional teams and external partners.

Nice to Have

• Television/streaming marketing experience with understanding of audience measurement and media planning.
• Experience supporting both distribution sales and advertising sales organizations.
• Background in sports marketing or sports media partnerships.
• Agency or in-house brand marketing experience.
• Proficiency in marketing analytics and campaign performance measurement.
• Experience with digital marketing platforms and social media marketing.
• Strong written and verbal communication skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 7+ years of brand marketing experience in entertainment, media, or sports industries.

Benefits & Perks

• Hybrid work arrangement, generally contributing from the office a minimum of three days per week.
• Company-sponsored benefits including medical, dental, and vision insurance.
• 401(k) plan, paid leave, tuition reimbursement, and other perks.
• Salary range: $115,000 - $150,000, bonus and long-term incentives eligible.