Brand Marketing Manager V

About the Role

Key Responsibilities

• Collaborate with cross-functional teams, including UXR, Product Data Science, and Marketing Decision Science, to develop a comprehensive learning agenda for the Wearables pillar.
• Design and conduct innovative quantitative and qualitative research to inform decision-making, strategic planning, and marketing/brand strategies.
• Translate research findings into actionable insights with clear recommendations, producing effective communication to motivate application of learnings across the organization.
• Execute full-cycle research independently and leverage insights to inform strategies and drive business outcomes.
• Collaborate proactively with a variety of partners and adapt to a dynamic, fast-paced environment.

Requirements

• 8+ years of experience in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis.
• Strong communication and presentation skills with a proven track record of delivering concise, executive-level syntheses to influence business decisions.
• Extensive experience in leading insights-driven campaigns and product/feature launches, driving impact and influencing decision-making.
• Ability to think holistically and analytically.
• Problem-solving and prioritization skills to develop research problems and methodological approaches.
• More product development VS campaigning: brand marketing insight experience - brand campaigns.
• Campaign creative development.
• Strong communication, bring ideas.
• Product development insights.

Nice to Have

• Strong research background- capability to define and create strategies and promote products effectively.
• Unilever and consumer packaged goods (Client) marketing insight experience.
• Experience conducting research on wearable technology.
• Experience with physical products.
• Experience in brand building and brand strategy development.