Brand Marketing, Senior Manager

About the Role

Key Responsibilities

• Serve as the direct-to-consumer partner on the Xeomin brand team, working together to ensure strategic alignment in designing and implementing a best-in-class digital ecosystem and execution of omnichannel campaigns across key channels including search, social, display, video, and CRM.
• Establish disciplined executional plans, establish and track KPIs on a frequent basis and enhance and optimize consumer engagement programs based on insights and performance data.
• Contribute to strategy development and brand planning, ensuring alignment with in-office, patient, global, and broader portfolio priorities.
• Oversee the timely submission of all jobs into Veeva through the management of external agencies and vendor partners, navigating PRC processes and building rapport with team members to remain compliant while ensuring brand tactics remain relevant and valuable.
• Ensure all marketing efforts comply with established corporate and industry compliance guidelines.
• Stay informed of evolving marketplace conditions and competitive landscape.
• Work closely with the larger Xeomin brand team to develop and execute insight gathering and testing.
• Monitor and report on campaign impact and effectiveness, providing insights for continuous improvement.
• Maintain regular communication with the Director of Brand Marketing, addressing problems, providing project updates, and conducting regular 1:1 meetings.
• Manage the budget and track current projects and spending throughout the fiscal year, including all Statements of Work (SOWs) and Purchase Orders (POs)/invoices for the assigned brand.
• Travel to participate in select customer events and quarterly field ride-alongs to gather customer engagement and field insights.
• Attend various industry events as a representative of the team.
• Within established guidelines, perform duties with minimal supervision to ensure successful project completion.
• Provide systematic and dependable follow-up, maintaining a high level of organization and preparedness.
• Work collaboratively in a team environment, fostering cooperation and building strong relationships.
• Exhibit excellent communication skills, including presentation, persuasion, and negotiation, while working cross-functionally.
• Manage all communications with agency partners and relevant cross-functional stakeholders, including creative agencies, HCP Marketing, PR/communications, operations, regulatory, medical affairs, and legal teams.
• Develop and oversee launch timelines and deadlines, ensuring active communication with stakeholders on progress and completion.
• Partner with Global Marketing and R&D counterparts to ensure best practice sharing across regions.
• Ensure consistent messaging across all channels; adapt for channel context as needed.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree.
• 5+ years experience in the pharmaceutical or biopharmaceutical industries with 3+ years of Consumer Marketing experience.
• Experience managing agencies and multiple vendor relationships.
• Strong project management and/or marketing skills with experience of managing multi-stakeholder projects from start to finish.
• Deadline driven mindset with capability of maintaining high quality under tight deadlines.
• Strong organization, communication, and prioritization skills.
• High proficiency with Microsoft Office 365 Suite and data analysis via Tableau.
• Familiarity with Tableau.
• Solution-centric mindset with a self-starter mentality and confidence to problem solve autonomously.
• Executive presence and professional demeanor, with proven ability to project confidence, credibility, and poise.
• Strong presentation skills.
• Ability to develop strong internal and external customer relationships.

Nice to Have

• Existing knowledge or interest in the overall beauty/wellness industry and Medical Aesthetics in particular.

Qualifications

• Educational background: Bachelor's Degree.