Bridgewater Bank logo

Brand Marketing Specialist

Bridgewater Bank

Saint Louis Park, MN
Full Time
Mid Level
58k-63k
10 days ago

Job Description

About the Role

Bridgewater Bank is seeking a meticulous, proactive, and customer-focused Brand Marketing Specialist to join their Marketing team at the corporate office in St. Louis Park. The role involves bringing the bank's unconventional brand to life across digital and print platforms, collaborating with the marketing team to design on-brand assets, support multi-channel campaigns, and ensure the website reflects the brand story. The position emphasizes creativity, attention to detail, and building meaningful client connections within a dynamic, growth-oriented environment.

Key Responsibilities

  • Create high-quality marketing materials, advertisements, and branded assets that reflect Bridgewater's unconventional brand
  • Design print and digital communications including flyers, event materials, bank statements, and sales collateral
  • Support internal communications with branded visuals, displays, and presentations
  • Oversee day-to-day website content and performance, ensuring SEO, ADA compliance, and brand alignment
  • Conduct regular site audits and provide recommendations to improve functionality, accessibility, and analytics performance
  • Contribute to monthly reporting and generate insights to inform website and campaign strategy
  • Assist in the development and execution of integrated marketing campaigns and promotions
  • Track project timelines and deliverables to ensure on-time execution
  • Maintain organized archives of marketing materials, logos, and brand assets
  • Partner with cross-functional teams to align on messaging, priorities, and goals
  • Support vendor relationships in collaboration with the Marketing leaders
  • Contribute to special projects, as needed

Requirements

  • Bachelor's degree in Marketing, Communications, Graphic Design, or related field
  • 2-4 years of relevant marketing or design experience
  • Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop); Canva or Figma experience a plus
  • Familiarity with CMS platforms (e.g., WordPress) and SEO/ADA best practices
  • Strong attention to detail and a commitment to brand consistency
  • Excellent written and verbal communication skills
  • Organized, proactive, and able to manage multiple projects and shifting priorities
  • Photography and photo editing experience strongly preferred
  • Working knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Experience with basic reporting and website analytics (e.g., Google Analytics or GA4) is a plus

Nice to Have

  • Familiarity with Canva or Figma
  • Photography and photo editing experience
  • Experience with website analytics tools like Google Analytics or GA4

Qualifications

  • Bachelor's degree in Marketing, Communications, Graphic Design, or related field
  • 2-4 years of relevant marketing or design experience

Benefits & Perks

  • Paid holidays
  • Disability insurance
  • Health insurance
  • Dental insurance
  • Parental leave
  • Vision insurance
  • 401(k) matching
  • Life insurance
  • Discretionary annual incentive program
  • Hybrid work model
  • Competitive salaries
  • Top-tier benefits

Working at Bridgewater Bank

Bridgewater Bank promotes an award-winning culture that supports growth, celebrates achievements, and fosters a collaborative environment. The organization values support, challenge, and inspiration among team members, emphasizing personal and professional development within a fast-paced, evolving setting. They prioritize transparency, inclusivity, and a strong sense of community, making it one of the Twin Cities' best places to work.

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Job Details

Posted AtAug 1, 2025
Job CategoryBrand Marketing
Salary58k-63k
Job TypeFull Time
Work ModeHybrid
ExperienceMid Level

Job Skills

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About Bridgewater Bank

Website

bridgewaterbankmn.com

Location

Saint Louis Park, MN

Industry

Commercial Banking

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