Brand Marketing Specialist

About the Role

Key Responsibilities

• Support the planning, rollout, and performance tracking of promotional campaigns
• Draft creative briefs that communicate tone, messaging, and objectives to designers and agency partners
• Coordinate internal timelines and approvals to ensure on-time delivery of campaign assets
• Assist in planning for loyalty program initiatives, media mix strategy, and cross-functional brand growth
• Contribute to social and digital content development across platforms
• Collaborate with designers and writers to align visuals and messaging to brand standards
• Help concept seasonal promos, new product rollouts, contests, and LTOs
• Assist agency in managing the brand's social media calendar and support content development
• Research trends and assist with creating targeted digital strategies for promotions and community events
• Partner with franchisees and local operators to activate campaigns in regional markets
• Help manage local sponsorships, media placement, and grand opening support
• Contribute to planning for events, new location launches, and grassroots outreach
• Assist with community sponsorships, donation requests, and local engagement programs
• Track results of marketing campaigns and help identify opportunities for optimization
• Support ongoing reporting, post-mortem recaps, and performance summaries for leadership
• Coordinate deliverables and feedback between internal teams and external agencies
• Help ensure branding and messaging are consistent across all media touch points

Requirements

• Bachelor's degree in Marketing, Communications, or related field - or equivalent hands-on experience
• 1 to 3 years of experience in marketing or brand support (agency or in-house preferred)
• A portfolio or examples of campaign content - especially if tied to social, retail, or food/bev
• Experience working directly with designers, agencies, or business owners
• Familiarity with project timelines, campaign rollout, and content development
• Industry experience supporting marketing in foodservice, hospitality, or retail is a plus
• Strong organization, time management, and multitasking abilities
• Solid writing and communication skills for briefs, recaps, and internal updates
• Experience with social media platforms, content calendars, and digital strategy
• Exposure to platforms like HubSpot, Trello, or Canva
• Proficiency in Microsoft Office or Google Workspace
• Eager to learn and grow within an in-house brand team
• Proactive, collaborative, and comfortable navigating cross-functional teams
• Creative thinker with an eye for brand consistency and campaign goals
• Passionate about storytelling, brand-building, and driving engagement

Nice to Have

• Experience supporting marketing in foodservice, hospitality, or retail

Qualifications

• Bachelor's degree in Marketing, Communications, or related field - or equivalent hands-on experience
• 1 to 3 years of experience in marketing or brand support

Benefits & Perks

• Life insurance
• Sick time
• 401(k)
• Retirement plan
• Medical, dental & vision
• Critical Illness, Accident, and Hospital coverage
• Pre-tax and Roth post-tax 401(k) contributions
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)