Brand Marketing Specialist

TEKsystems

Frederick, MD

Full Time

Mid Level

15 days ago

Job Description

About the Role

We're hiring a Marketing & Brand Specialist to join our in-house team to help shape and activate marketing campaigns, drive community engagement, and support execution across social, digital, local marketing, and in-store channels. This is an opportunity to make an impact inside a lean, collaborative team where your contributions are visible and your voice is valued. You'll help bring campaigns to life, manage agency partners, and support marketing initiatives that directly influence business performance — all while developing skills across strategy, content, and execution.

Key Responsibilities

Support the planning, rollout, and performance tracking of promotional campaigns
Draft creative briefs that communicate tone, messaging, and objectives to designers and agency partners
Coordinate internal timelines and approvals to ensure on-time delivery of campaign assets
Assist in planning for loyalty program initiatives, media mix strategy, and cross-functional brand growth
Contribute to social and digital content development across platforms
Collaborate with designers and writers to align visuals and messaging to brand standards
Help concept seasonal promos, new product rollouts, contests, and LTOs
Assist agency in managing the brand's social media calendar and support content development
Research trends and assist with creating targeted digital strategies for promotions and community events
Partner with franchisees and local operators to activate campaigns in regional markets
Help manage local sponsorships, media placement, and grand opening support
Contribute to planning for events, new location launches, and grassroots outreach
Assist with community sponsorships, donation requests, and local engagement programs
Track results of marketing campaigns and help identify opportunities for optimization
Support ongoing reporting, post-mortem recaps, and performance summaries for leadership
Coordinate deliverables and feedback between internal teams and external agencies
Help ensure branding and messaging are consistent across all media touch points

Requirements

Bachelor's degree in Marketing, Communications, or related field — or equivalent hands-on experience
1 to 3 years of experience in marketing or brand support (agency or in-house preferred)
A portfolio or examples of campaign content — especially if tied to social, retail, or food/bev
Experience working directly with designers, agencies, or business owners
Familiarity with project timelines, campaign rollout, and content development
Strong organization, time management, and multitasking abilities
Solid writing and communication skills for briefs, recaps, and internal updates
Experience with social media platforms, content calendars, and digital strategy
Exposure to platforms like HubSpot, Trello, or Canva
Proficiency in Microsoft Office or Google Workspace
Eager to learn and grow within an in-house brand team
Proactive, collaborative, and comfortable navigating cross-functional teams
Creative thinker with an eye for brand consistency and campaign goals
Passionate about storytelling, brand-building, and driving engagement

Nice to Have

Industry experience supporting marketing in foodservice, hospitality, or retail

Qualifications

Bachelor's degree in Marketing, Communications, or related field
1 to 3 years of relevant experience

Working at TEKsystems

A lean, collaborative team environment where contributions are visible, voices are valued, and there is a focus on growth, creativity, and engagement.

Apply Now