Brand Specialist

About the Role

Key Responsibilities

• Develop and implement brand strategies to build awareness and drive engagement within Direct to Consumer channels.
• Create comprehensive brand activations across all consumer experience touchpoints including web, social media, email, events, and experiences.
• Provide end-to-end campaign management, serving as project manager to ensure delivery by marketing, brand, and design teams.
• Develop a deep understanding of the brand(s) and serve as an ambassador and role model.
• Conduct market, industry, and community research to inform strategy development.
• Lead and foster cross-functional collaboration to ensure successful campaign delivery.
• Engage with community partners, industry associations, hospitality groups, and strategic market club members to further brand strategies.
• Partner with marketing teams to align DTC strategy and brand activations with overall brand identity and commercial goals.
• Conduct post-campaign reviews to identify opportunities for continuous improvement.
• Support and represent the brands at retail, wine club, and trade events.
• Engage with wine club members to understand their experiences and identify engagement and retention opportunities.
• Assist with Tasting Room operations and service as needed, providing exceptional wine presentations and guest education.
• Educate DTC team members on Oregon Brands, luxury service, and brand activation campaigns.

Requirements

• Bachelor's degree in hospitality, marketing, or related area, or equivalent combination of education and experience.
• 4-6 years of experience in marketing communications, marketing research, and events-driven marketing roles.
• Prior experience in the wine industry, hospitality, or branding and engagement roles in luxury brands is highly desirable.
• Solid understanding of and competency in project management principles.
• Proficiency in Microsoft 365 applications including Teams, Outlook, Word, Excel, and PowerPoint.
• Familiarity with project management tools such as Monday.com, Smartsheet, or Trello.
• Ability to sit or stand for extended periods, use a computer, and lift up to 45 pounds.
• Onsite presence at the REX HILL winery campus and some travel to offsite locations.
• Ability to obtain an OLCC license.
• History of responsible alcohol use and appropriate conduct.

Nice to Have

• Experience in the wine industry, hospitality, or branding in luxury markets.
• Experience with community engagement and partnership development.

Qualifications

• Bachelor's degree or equivalent in hospitality, marketing, or related field
• 4-6 years of relevant marketing and branding experience

Benefits & Perks

• $68,000 - $72,000 per year plus incentive program eligibility
• Health, Life, Vision, Dental, and Short-Term Disability insurance
• Paid time off including vacation, personal/sick days, and holidays
• 401k plan with company match
• Generous employee wine and merchandise discounts
• Inclusive and diverse work environment