Brand Strategist

About the Role

Key Responsibilities

• Helping to shape the perception of the company and evolve the brand identity aligned with commercial objectives.
• Leading internal creative teams and agencies to develop breakthrough, effective, and award-winning creative campaigns.
• Creating an environment of collaboration, inspiration, curiosity, and passion for excellence.
• Translating business partner and leader needs into marketing objectives, briefs, and strategies.
• Managing multiple priority projects and briefs simultaneously.
• Working with matrixed global brands and multi-division organizations to develop clear, concise, and inspiring briefs.
• Translating data, insights, and competitive landscape analysis into meaningful marketing insights and briefs.
• Reviewing marketplace trends and formulating implications and recommendations.
• Leading brainstorms, idea generation sessions, and creative briefings to uncover new opportunities.

Requirements

• 10+ years of experience in brand or product planning/strategy, either in-house or at a creative or brand agency.
• Proven experience building and growing brands and inspiring creative teams.
• Ability to develop impactful marketing strategies and influence without authority.
• Comfort working across organizations to extract information and translate needs into marketing objectives.
• Experience working with global brands and multi-division organizations with diverse target audiences.
• Capability to own and develop clear, inspiring briefs that lead to creative work.
• Ability to analyze data, insights, and competitive landscapes to inform marketing strategies.
• Strong storytelling skills and ability to lead creative sessions and presentations.

Nice to Have

• Experience working with matrixed global brands and multi-division organizations.
• Ability to translate data and insights into actionable marketing strategies.

Qualifications

• Educational background is not explicitly specified, but extensive experience in brand strategy is required.

Benefits & Perks

• Highly competitive compensation, benefits, and wellbeing programs.
• Access to flexible global resources and tools.
• Paid leaves, including paid volunteer time.
• Support for health, personal resilience, and financial goals.