Brand Strategist Senior Analyst

About the Role

Key Responsibilities

• Conduct audits of web properties to identify opportunities for brand differentiation and digital segmentation.
• Lead end-to-end project planning and execution using project timelines and SOWs, ensuring alignment with marketing and brand objectives.
• Coordinate with external vendors and third-party agencies to ensure timely and accurate delivery of digital assets and updates.
• Schedule review meetings, including creative review and reviews with project stakeholders such as Site Managers, Product Marketing Managers, Leadership, and third-party agencies.
• Manage trafficking of creative and technical deliverables between internal teams and agencies, ensuring all updates to digital properties are implemented correctly and on schedule.
• Collaborate with cross-functional teams including creative, UX/UI, development, and marketing to ensure cohesive execution.
• Facilitate stakeholder meetings, creative reviews, and feedback loops; document and track action items to completion.
• Analyze digital performance metrics and provide strategic insights to optimize campaigns and web experiences.
• Ensure clarity and completeness of project inputs and deliverables, escalate risks, and propose solutions as needed.
• Maintain strong stakeholder relationships and act as the primary point of contact for project updates and issue resolution.

Requirements

• 3+ years of experience managing digital channels or web related projects.
• Proven ability to work independently and manage multiple priorities in a fast-paced environment.
• Strong understanding of digital channels (web, mobile, social) and digital marketing principles.
• Experience with brand strategy and applying brand guidelines across digital platforms.
• Experience in management and delivery of digital design projects, working with clients, UX and UI designers, front-end developers, SEO teams, analytics teams and digital marketers.
• Excellent stakeholder management and communication skills.
• Comfortable working with data, KPIs, and performance metrics to inform strategic decisions.
• Familiarity with website structures, layouts, and content management systems.
• Experience managing vendors and coordinating agency deliverables.
• Bachelor's degree in Marketing, Communications, Business, Project Management, or a related field.
• Experience in matrixed organizations and working with distributed teams.
• Excellent English communication skills.
• Negotiation skills.
• Leadership and management skills.
• Stakeholder management.
• Risk Management.

Nice to Have

• PMP or Agile certification.
• Background in content production or digital creative environments.
• Certification in Google Analytics or Digital Marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Project Management, or a related field.