Business Development & Marketing Manager (Litigati

About the Role

Key Responsibilities

• Contribute advice, actionable insights, and meaningful market analysis to the development and implementation of practice group strategies and business plans.
• Work with practice group leaders, partners, and BD&M leadership to develop and execute marketing goals, initiatives, and strategies to support business development.
• Identify cross-selling opportunities within existing practice group clients and other firm clients and collaborate with team members and attorneys to expand client relationships.
• Support practice group leaders in driving annual business and budget planning processes and manage follow-up throughout the year.
• Create and drive strategies for responses to customized pitches, business development presentations, and RFPs.
• Understand and support the pitch process, including competitive intelligence and research, to ensure strong intra-practice and industry group communication and client service opportunities.
• Read industry, legal, and business publications to stay aware of trends impacting practice groups and identify business development opportunities.
• Assist with the integration of lateral partners and counsel.
• Create and update pitch materials, brochures, practice group descriptions, website content, experience lists, and other marketing collateral emphasizing value and client benefit.
• Work with the communications and PR team to build the profile of practice groups through media opportunities, thought leadership, and publicity of news, events, articles, and client matters.
• Produce and manage seminars, receptions, webinars, and other marketing events in coordination with the events marketing team.
• Evaluate sponsorships and directory opportunities to maximize return on investment.
• Provide coaching to attorneys to develop new business, expand relationships, and increase market demand.
• Directly supervise a BD&M Specialist.
• Build trusted relationships with attorneys and colleagues to develop and execute practice group plans and initiatives.
• Recommend, direct, and support traditional marketing activities to position practice groups and the firm for success.
• Coordinate with the BD&M Specialist to incorporate ROI mentality into projects and plans.

Requirements

• Experience in business development and marketing within a legal or professional services environment.
• Ability to develop and execute marketing strategies and initiatives.
• Strong analytical skills and ability to interpret market data and industry trends.
• Excellent communication skills, both written and oral.
• Experience creating marketing collateral and managing events.
• Ability to supervise team members and collaborate effectively with attorneys and leadership.
• Proficiency in project management and reporting tools.
• Knowledge of legal industry practices and client relationship management.

Nice to Have

• Experience with legal practice group marketing and business development.
• Familiarity with media relations and thought leadership development.
• Previous supervisory experience in a marketing or business development team.

Qualifications

• Relevant experience in legal or professional services marketing and business development.
• Proven ability to develop strategic marketing plans and execute initiatives.
• Strong interpersonal and leadership skills.

Benefits & Perks

• Opportunities for professional growth and development.
• Collaborative and results-oriented work environment.