Business Development Manager

About the Role

Key Responsibilities

• Manage and grow the entire Mercury Marine dealer network within the assigned sales zone by building relationships with dealers, OEMs, and customers.
• Develop and implement strategic territory growth plans and sales strategies based on customer feedback and market environment.
• Coach, consult, develop, and grow sales volume, market share, and profitability to meet Mercury Marine's objectives.
• Develop a strategy to service existing accounts and develop new business opportunities.
• Monitor weekly reports and take tactical actions such as dealer calls, visits, inventory checks, and participating in boat shows and dealer events.
• Utilize computer and CRM tools to manage customer accounts and communicate customer requirements across departments.
• Travel within the territory, including at least 60% overnight travel, to visit dealer locations and attend events.
• Work jointly with inside customer account representatives, service personnel, and credit personnel to achieve sales goals.
• Attend Mercury-sponsored events, boat shows, open-houses, and dealer events, including weekends.

Requirements

• Bachelor's Degree in Business Management, Marketing, or equivalent.
• Minimum of 3 to 5 years of related business experience within the Marine Industry, Recreational Industry, or in Sales, Business, or Marketing.
• Strong verbal and written communication skills and the ability to communicate cross-functionally.
• Proficiency in Microsoft Office applications, Internet/Intranet, and CRM tools, especially when working remotely.
• Valid driver's license and ability to travel at least 60% overnight.

Nice to Have

• Strong data analysis and computer skills with the ability to understand and analyze data and trends.
• A practical "nose for business" and strong problem-solving skills both strategically and tactically.
• High sense of urgency, low ego, high confidence, and credibility to be convincing and persuasive when faced with resistance.

Qualifications

• Educational background including a Bachelor's Degree in Business Management, Marketing, or equivalent.
• Experience in the Marine or Recreational Industry, or in Sales, Business, or Marketing.

Benefits & Perks

• Competitive 401(k) plan with company match.
• Health benefits, paid time off, and a robust Wellness Program.
• Paid vacation and other benefits including medical, dental, vision coverage.
• Product purchase discounts and participation in Brunswick's comprehensive benefits offerings.