Co-Marketing Manager I, US&C

About the Role

Key Responsibilities

• Develop a deep knowledge of, and relationships with, our strategic merchant partners to intimately understand their business priorities (i.e., business targets, P&L priorities, audience segmentation, priority markets).
• Act as the lead co-marketing point of contact to collaborate with internal teams and stakeholders (Sales, Ops, Comms, Media, CRM, Creative) to develop and execute marketing strategies to drive merchant growth.
• Partner with external agencies, media partners, and our strategic merchant partners to develop and execute high-impact, culture-shaping co-marketing campaigns that align with objectives, brand standards, and channel best practices.
• Deliver best-in-class thought-partnership, account management, and project management to develop scalable and efficient yet impactful marketing programs.
• Develop demand-driving tactics across owned CRM channels.
• Understand and experience in creative development, influencer collaboration, media partnerships, and channel deployment.
• Build campaign learning agendas, measure performance, and translate insights into actionable recommendations for future strategies.
• Write insightful and thoughtful executive-facing strategies and recaps.

Requirements

• 5+ years of generalist marketing and/or operational experience, preferably in a fast-paced environment.
• Experience developing and executing holistic partnership strategies and end-to-end campaigns.
• Strong business acumen; structured thinker with project management skills and attention to detail.
• Comfort working with data and using data to inform decision making; ability to translate results into recommendations.
• Bachelor's degree.

Nice to Have

• Ability to gather and analyze data to build reasoned strategies, measure effectiveness, and inform future learnings.
• Good relationship management skills to engage with partners across functions, global marketing colleagues, and merchant stakeholders.
• Effective communication skills—both written and verbal—to share plans internally and externally for alignment.
• Ability to bring the Uber brand to life in a way that is consistent with global positioning yet meaningful to local culture and customs.
• A strong customer-centric mindset—thinking about how customers interact with the brand.
• Initiative-taking ability in a constantly-changing environment and willingness to adopt a generalist mindset.
• Experience executing integrated marketing campaigns with agency support.
• Experience and fluency with media, evaluating channels, spend levels, reach, frequency, and targeting for GTM plans.
• Track record of driving business success through marketing, leveraging audience insights and research.
• Fluency across the marketing mix—both brand-building and direct response.
• Deep knowledge of CRM, including effective communication to consumers and designing creative for owned channels.
• Awareness of cultural opportunities to develop breakthrough campaigns.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Eligible to participate in Uber's bonus program.
• May be offered an equity award and other types of compensation.
• Eligible for various benefits as detailed at https://www.uber.com/careers/benefits.