Consumer Activation Manager

About the Role

Key Responsibilities

• Define the LAMP network including lounges (segmentation, selection criteria) for consumer engagement activities.
• Deploy marketing campaigns and consumer programs for successful engagement with LANU (21+) ensuring effective execution of the Consumer Journey to enable seamless onboarding to IQOS ecosystem.
• End-to-end responsibility for the LAMPs operations across employees, contractors and commercial partners (including suppliers management, health and safety compliance, etc.).
• Participate in commercial programs, projects and initiatives from idea generation to go-to-market (GTM), as defined by the market commercial governance, providing deep channel expertise.
• Provide channel specific consumer insights leveraging outcomes of huddles and NPS inner loop practices, to support Consumer Experience in identifying and addressing experience gaps and opportunities.
• Plan visibility materials for LAMPs channel (temporary & permanent installation) in alignment with marketing and design teams.
• Deliver on-brand consumer experiences (e.g., consumer programs) ensuring the application of Brand, Marketing and Consumer Experience guidelines.
• Lead the toolbox development for the LAMP channel (talking points, CE mechanics, giveaways, uniforms, B2C & B2B programs).
• Identify opportunities and deploy initiatives for direct consumer engagement; connect on premise with off premise in collaboration with marketing & digital team and other channels.
• Continuously optimize channel productivity and operational effectiveness.
• Provide input to the Head of Commercial Operations on the optimal in-house/outsourced mix, external partners selection and contracting, and channel development, with analytical support.
• Ensure a high quality, engaged, and skilled front-line team (directly or indirectly employed) applying all people management levers (communication, recognition, reward, hiring, training, performance management, etc.).
• Participate in the Commercial Operations leadership team governance and provide deep channel expertise.

Requirements

• Experience in B2C brand building activities (Events, Hotel/Restaurant, Nightlife Industry).
• Multiple experiences in Sales/Customer service roles (Hospitality, solution or consumer focused selling/customer service, retail or field sales experience).
• Excellent communication and listening skills.
• A problem-solving attitude.
• Experience in consumer management.
• Experience in building & managing relationships with multiple stakeholders (cross-functional projects).
• Minimum 5 years' experience in similar positions in a marketing agency or B2C company.
• Legally authorized to work in the U.S. now and in the future without sponsorship.

Nice to Have

• Experience in consumer management.
• Experience in building & managing relationships with multiple stakeholders (cross-functional projects).

Qualifications

• Minimum 5 years' experience in similar positions in a marketing agency or B2C company.

Benefits & Perks

• Competitive base salary, annual bonus (applicable based on level of position).
• Great medical, dental and vision coverage.
• 401k with a generous company match.
• Incredible wellness benefits, commuter benefits, pet insurance, and generous PTO.
• Hybrid work model promoting flexibility.
• Opportunities for personal development and career progression within a global business.
• Inclusive, diverse culture where everyone's contribution is respected.