Content & Social Lead (10 month MTC)

About the Role

Key Responsibilities

• Contribute to the development and execution of a market-specific content strategy that aligns with global direction and resonates with local cultural nuances and trends.
• Be accountable for content effectiveness and production excellence for the brands' social and content assets across consumer and shopper digital touchpoints.
• Act as the brands' expert on the local market, understanding local culture, communities, social media platforms, and trends.
• Oversee the end-to-end content creation process, from ideation and planning to production execution and optimization, ensuring alignment with brand guidelines and strategies.
• Support brand managers with creation of clear and insightful briefs for agency partners and the local creator ecosystem.
• Ensure digital content is culturally relevant, engaging, and authentic.
• Act as the hub between brand, social, and content teams, working with Community Specialists to analyze content performance metrics, derive insights, and adapt strategies to optimize engagement, reach, and ROI.

Requirements

• Proven experience in leading creative content teams or projects, ideally in the respective category or related industry.
• Demonstrable experience in the production of social and content assets, with experience across integrated campaigns a bonus.
• Experience as a social media content creator with understanding of local culture, platform nuances, and trends.
• Strong content strategy development, execution, and a track record of creating engaging, on-brand content.
• Experience exploring and implementing new content creation technologies, including AI tools.
• Proven success briefing, managing, and collaborating with external agencies to ensure high-quality output and brand consistency.
• Comfort using analytics to measure content performance, derive insights, and make data-informed decisions.

Nice to Have

• Experience using generative AI tools for content creation.
• Understanding of how Gen AI tools work, their capabilities, and limitations.
• Comfort exploring and evaluating new content creation tools and platforms such as AR/VR and interactive experiences.
• Leveraging data and analytics to inform AI-powered content decisions.
• Awareness of ethical considerations and biases in AI content creation.
• Understanding of cultural differences and ability to adapt communication styles across regions.

Qualifications

• Not explicitly specified; implied experience and skills in content creation, social media, and project management.

Benefits & Perks

• Not specified in the description.